Buyers have already started their holiday shopping crusades to find the perfect gifts for family and friends. From in-person window shopping to online browsing, consumers are looking for discounts and unique products.
To aid their search, 52% of buyers say they use social media when holiday shopping to locate product deals, read customer reviews, and learn more about brands.
Social media gives your company the opportunity to build real relationships with shoppers. One tweet can possibly entice customers to pay attention to your products and services.
Build a worthwhile social media campaign. Try the four strategies below.
1. Use Visuals to Drive Emotion
Research reveals that 50% of every buying decision is driven by …show more content…
Send 10-second conversational stories announcing a sale or highlighting the availability of new products.
For example, Amazon employees carved pumpkins and shared their Halloween creations on Snapchat. They asked followers to screenshot their favorites, increasing consumer engagement with the brand.
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“Just be sure you’re aware of the social media platform’s Terms of Service, as well as any local rules and restrictions, surrounding contests. The last thing you want is for your holiday giveaway to be shut down after running afoul of local laws,” writes Sujan Patel, growth marketer and co-founder of WebProfits.
Let holiday competitions bring fun-filled emotion to your next campaign and use it as a stimulus to drive social commerce.
Memorable Social Media Campaigns
Business is tough during the holiday season. Use social media to gain you customers’ attention and outsmart your competition.
Add visuals to elicit emotion from your shoppers. Persuade buyers with user-generated content. And host competitions to spark brand awareness.
Boost holiday sales. Build unforgettable social media