SWOT and Marketing of Nestlé Essay
Nestlé’s most recent SWOT Analysis for the year 2013 provide couple of issues in each box. Another data provided shows the analysis for specific countries and its strenghts, weaknesses, opportunities, and threats. …show more content…
As every company, Nestlé has its weaknesses that can be eliminated by analyzing sensitive areas. When Nestlé’s new products are entering the market, there might be a problem with already existing well-known companies with similar products. Therefore, the competition may be higher. One of the best examples for this case it Nestle Plain Yogurt. It has been unable to make its markets in the United States. The competition has overcome the product. (Iftikhar, Hashmi, Faiz, Javaid, & Sakhi, n.d., p. 15, chart)
In the recent couple of years, Nestlé has had issues with food contamination and poor quality supplies. That is another weakness the company tries to overcome. (Strategic Management Insight, 2013, „Weaknesses “section, point 1) This February, the company voluntarily recalled two of their products due to suspicion of contamination.
Philly Steak & Cheese sandwiches must been removed from counters worldwide. The products were affected by contaminated