Essay about SWOT Analysis: Samsung Company

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SWOT Analysis: Samsung Company

Samsung Company: Background The Samsung Company is one of the leading companies in the world today. It traces its roots back to 1938 when Lee Byung-chull started a small trading company in Su-dong, South Korea that specialized in selling goods around the city. Later, the company grew and expanded to Seoul in 1947. With the outbreak of the Korean War, the company weakened and as soon as the war ended, Lee expanded it into the largest woolen mill in Korea. The expansion continued and within the next three decades it had diversified into other bareas, including textile, food processing, securities, retail and insurance. Samsung entered electronic industry in the second half of the 1960s and formed
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In this way, its returns are higher making it to easily diversify its risks and failures. As well, the products are diversified and differentiated in an attempt to suit the consumers changing needs. In terms of design and innovation, Samsung offer the best design features and technology in the world today. Its televisions have innovative features, including internet based applications and recommendations on programmes based in the user’s views. As well, the television sets come in different prices to accommodate the different consumer groups. In the mobile world, Samsung was the first to introduce dual screen mobiles, LCD colour phones, phones with rotating lenses, phones with polyphonic ringtones and the thinnest and lightest note pad. In fact, the Samsung Galaxy S series Smartphones has made it to gain massively in the global market in the last four years. It has also produced cameras with Android OS by Google which is the first in the industry.
Samsung Company: Organizational Weaknesses Samsung has not been able to create its own OS and software. In this way, it relies on other parties for software to complete their products. This has made it lose a lot of money that it could have otherwise used for other purposes. It is notable that the OS and software can mean higher profit margin to the company because it can increase company’s product integration and building of brand loyalty. This weakness has made Samsung to be

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