Subliminal Advertising Essay

1653 Words 7 Pages
     "They can manipulate anything from your political views to your reproductive

behavior, all in the interest of making a buck" says expert Wilson Bryan Key who

wrote the most popular subliminal advertising book ever, Subliminal Subduction.

Subliminal Advertising is an important method of influencing consumers to buy company's products. Subliminal advertising, which first came to the public attention in 1957 is embedded, camouflaged, or hidden words and/or symbols in advertisements. Although most of the subliminal advertising is done in the media, subliminal messages are often played in department stores to discourage shoplifters from stealing. Some of the different messages are "stealing is
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in, or put something like $20 off!, and that's all they have to do

and people see that and they automatically think of saving money. The way it's used

in billboards is if the advertiser is trying to get a new sandwich a little more hype,

they would put the word Homemade! The celebrity technique is seen more on television,

billboards, and magazines. The reason celebrities endorse products is to give the

product a trait that it doesn't really have such as wealth, fame, or even success.

There are different celebrities that endorse for different products. Just to name a

few: Michael Jordan always drinks Gatorade, Jerry Seinfeld never leaves home without

his American Express card, and Paul Reiser never uses anything except AT&T. What this technique does is make people think "well if the best basketball player in the world drinks Gatorade, then maybe if I drink Gatorade, I could be as great as Michael Jordan.

The "bandwagon technique" asks you the question "Everyone else is doing it, so why aren't you?" What this technique implies is that it's second nature to buy this product, and that it's so popular that you would have to be insane not to have this product in your house. Some of the different slogans are "Did somebody say McDonalds?", and "Thirsty? Drink Coke." The last technique used is the fear technique. This technique lets the buyer know that not buying this

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