Michael Eisner's Market Model Analysis

Over the decades, Disney has become a success story in making themselves global and profitable. Disney has grown, expanded, branched out and even contributed with many major companies but, Disney would not be the way it is today without the brilliant savvy businessman, Michael Eisner. In 1984, Eisner took the position of Chairman and Chief Executive of the Disney Company. He worked for ABC three years’ prior before becoming the CEO at Disney, and was clever at making incredible deals which seemed to work in his favor. In the “Bio” article about Michael Eisner states that, he “transformed the company into $1.8 billion in enterprise value, and a global media empire that valued at $80 billion” (Bio). However, he didn’t do this alone he “racked …show more content…
As stated in the text, “The market model suggests that society’s media is based on making a profit, their audiences are their consumers, and encourage people to enjoy, watch ads, and buy products” (Croteau & Hoynes). On the other hand, public sphere model focuses more on the actual interest of the public. In the text it mentions, “that society’s needs can’t be met through the market system, this type of media encourages people to learn about the things going on in the world, promote information and education, and other public related interest” (Croteau & …show more content…
Even though they attempt to incorporate worldly things that are relatable to everyday people. They seem to not meet the high spectrum that the market model has placed. Given these points Disney has come a long way, and has made other companies admire their ethnic flow to distribute through market and the public interest. Using both of these approaches has made Disney what it is today, and without one another it wouldn’t be one of the top media conglomerates in the