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He had a vision. More than anything, he dared. Dared to go where nobody did. He is Dato Tony Fernandes, the flamboyant, dashing and informal-style Chief Executive Officer (CEO) of the now successful Air Asia. Air Asia, a budget airline phenomenon he proudly proclaimed, “Now Everyone Can Fly.”
Dato' Sri Anthony Francis Fernandes or mostly known as Tony Fernandes was born on 30 April 1964 in Kuala Lumpur, and is the son of the late Dr. Stephen Edward Fernandes and Ena Dorothy Fernandez. Apart from being the first person to introduce the first budget no-frills airline or Air Asia, he is also a Malaysian entrepreneur and the founder of Tune Air Sdn. Bhd. Subsequently, he also started a hotel chain called Tune Hotels, the first budget no-frills hotels in …show more content…
Leadership style plays an important role in the development of an organization. Through these leadership theories, it shows that Dato’ Tony Fernandes’s leadership style falls under transformational style.
The full range of leadership talks about five elements of transformational leadership:
1. Individualized Consideration
The leader attends to each employee's needs, acts as a mentor or coach and listens to concerns and needs and welfare. Provides empathy and moral support apart from maintaining open-communication. This also includes the need for respect and celebrates the individual contribution. Employees have will and aspirations for self development and have intrinsic motivation for their tasks.
2. Intellectual Stimulation The leader challenges assumptions, takes risks and solicits employees' ideas. Leaders with this style boost and encourage creativity. Learning is a value and unexpected situations are seen as opportunities to learn.
3. Inspirational …show more content…
He strives to show others that his dream is possible and through perseverance and patience, he was able to make life worth living by offering low-fares for everyone to have the opportunity to travel. He understood that the Southeast Asians are practical consumers when it comes to traveling, that everything should have value and that people especially Southeast Asians value a fair exchange and expect good quality products and services for the money spend.
Apart from this, when he bought Air Asia, he saw or rather visualized that he had a product that people want. That is how together with his employees, came up with fares that everybody can afford, routes that people want and need as well as high quality basic services. He also maximizes resources and cut down costs. At the same time, he implemented a 25minute turnaround time for all flights, limited idle time for aircraft and uses the internet as a booking channel. By offering online booking and affordable, cheaper fares, people are able to book for their seats at the tips of their
Dato' Sri Anthony Francis Fernandes or mostly known as Tony Fernandes was born on 30 April 1964 in Kuala Lumpur, and is the son of the late Dr. Stephen Edward Fernandes and Ena Dorothy Fernandez. Apart from being the first person to introduce the first budget no-frills airline or Air Asia, he is also a Malaysian entrepreneur and the founder of Tune Air Sdn. Bhd. Subsequently, he also started a hotel chain called Tune Hotels, the first budget no-frills hotels in …show more content…
Leadership style plays an important role in the development of an organization. Through these leadership theories, it shows that Dato’ Tony Fernandes’s leadership style falls under transformational style.
The full range of leadership talks about five elements of transformational leadership:
1. Individualized Consideration
The leader attends to each employee's needs, acts as a mentor or coach and listens to concerns and needs and welfare. Provides empathy and moral support apart from maintaining open-communication. This also includes the need for respect and celebrates the individual contribution. Employees have will and aspirations for self development and have intrinsic motivation for their tasks.
2. Intellectual Stimulation The leader challenges assumptions, takes risks and solicits employees' ideas. Leaders with this style boost and encourage creativity. Learning is a value and unexpected situations are seen as opportunities to learn.
3. Inspirational …show more content…
He strives to show others that his dream is possible and through perseverance and patience, he was able to make life worth living by offering low-fares for everyone to have the opportunity to travel. He understood that the Southeast Asians are practical consumers when it comes to traveling, that everything should have value and that people especially Southeast Asians value a fair exchange and expect good quality products and services for the money spend.
Apart from this, when he bought Air Asia, he saw or rather visualized that he had a product that people want. That is how together with his employees, came up with fares that everybody can afford, routes that people want and need as well as high quality basic services. He also maximizes resources and cut down costs. At the same time, he implemented a 25minute turnaround time for all flights, limited idle time for aircraft and uses the internet as a booking channel. By offering online booking and affordable, cheaper fares, people are able to book for their seats at the tips of their