Strategic Analysis of Barclays Group PLC Essay

2953 Words 12 Pages
Barclays group PLC is one of the largest financial providers in America, Europe, Asia, Australia, Africa and Middle East. , It which is mainly engaged deals with credit cards, retail banking, investment banking, corporate banking, and wealth management. The bank is made up of investment and corporate banking, global retail banking and wealth management, each of which has several business units (Burn, Cartwright &Maudsley, 2009).
Barclay’s group practices integrated global banking that which serves their clients and customers and also optimizing risk adjusted for their shareholder returns. In this case, it moves, protects and invests money for over 38 million customers and clients globally. This group is the third largest in
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An organization can adjust its IT inputs to reflect on the norms of the organization even if the average of the industry is dynamic. However, due to high turbulence in the industry, the companies are unlikely to put the noisy industry norm into consideration because of the competition coming from other industries that are changing players in the industry, and more frequent exists and entry. The organization deviates from the dynamic industry mean of highly turbulent industry context since the industry norm has low credibility as a recipe for success (Roy, 2009). The greater the turbulence of industry, the greater the divergence effect on the digital strategies of a realized digital strategies business.
Industry Concentration
The industrial organization economic literature states that dominant firms in more concentrated industries undergo competitive pressure in order to acknowledge their tacitly and interdependence coordinate with each other for leveraging oligopoly rents (Howcroftul-Haq& Carr, 2011). Because it they areis to anticipate and learn the consequences of actions in more concentrated industries, the organizations will have the opportunity to imitate actions taken by their competitors and also be able to converge to the industry norm. The greater the industry concentration, the greater the convergent effects in the digital strategic posture, in the digital strategy realization of the business (Reed, 2010).
Industry Growth

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