Starbucks Organizational Behavior Essay

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Starbucks Organizational Behavior

A company's understanding and use of organizational behavior concepts can make or break it. Just as important, if a company ignores these same concepts, it can easily spell disaster.
Starbucks intertwines and successfully uses three main organizational behavior concepts to increase the strength of the organization: organizational culture, organizational structure and motivation. The implementation of these concepts has definitely benefited the company, creating a monopoly in the United States as a coffee retailer and service company.
Organizational Culture
In the text, Organizational Behavior, Stephen P. Robbins defines organizational culture as, "a system of shared meaning held by members that
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This dedication to educating and training employees demonstrates the commitment to service that the company has. Having employees be able to answer customer questions is considered a part of reducing the cost to service each customer and also create customer loyalty and keep the customer returning time and again. Employees are trained for 24 hours and managers choose classes for another eight weeks (Nelson, 2000).
The company culture really does overflow to the customers, as most patrons can attest. To maintain the culture, Starbucks has adamantly refused to start franchises and the company itself owns the majority of the locations. In the Frequently Asked Questions on the Starbucks website, the exception of franchising is answered as: "Starbucks may enter into licensing arrangements with companies who provide access to real estate which would otherwise be unavailable such as airport locations, national grocery chains, major food services corporations, college and university campuses and hospitals" (Frequently Asked, n.d.). As a Starbucks patron that has been to different Starbucks locations across the United States, I can attest that the locations that are open through "licensing arrangements" do not usually have the charm, culture or appeal that the company-owned locations do.

Organizational Structure

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