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Starbucks pride themselves in three components to their branding strategy high quality premium coffee, customer service, and atmosphere. Starbucks stores were located in high traffic, high visible areas such as retail centers, office building, and university campus and selling whole bean coffees, rich brewed coffees, Italian style espresso drinks, cold blended beverage, and premium teas. In addition to coffee products most stores sell variety of pastries, sodas, and juices, along with coffee accessories and equipment, music CDs, games, seasonal novelty items (Moon & Quelch,