Rhetorical Analysis Budweiser

In this year’s Super Bowl, Budweiser ran an advertisement that called “Stand By Me,” which details the process and shipment of water to places in the United States were natural disasters have taken place recently, namely Florida, Texas, Puerto Rico, and California. Throughout the 60 second spot, we see the process and the work of the factories employees particularly the manager of the plant, Kevin Fahrenkrog, put into transferring the normal beer distributor into a water distributor. This advertisement breaks a mold set by Budweiser throughout other advertisements they have routinely run in the past, and is even distinctly different than other advertisements they ran during this year’s Super Bowl. In an attempt to pull on the heart strings of the viewer, Budweiser hopes to win people over to their beer due to their charitable deeds of donating water to those impacted by recent natural disasters. To fully be able to understand and analyze the advertisement, I believe it is important to first understand what Budweiser is, what product they sell, and how they usually go about doing so. Primarily, Budweiser is the largest brand made under the Anheuser-Busch brewing company (based in St. Louis, headquartered in Belgium) which is the largest manufacturer of beer in world. Budweiser, their flagship brand, in the past …show more content…
Firstly, the ad creates a very somber mood due to covering a sensitive subject, the natural disasters of the past year. The use of the song “Stand By Me” is perhaps the most notable, as it is a slower and more soulful then the original song by Ben King, and that is surely not by accident. The ad also conveys a sense of seriousness in terms of the situation. The manager is seen as being very concerned upon receiving the phone call, and is quickly taking charge to move things quickly once he arrives at the