Spanish Language In Latin America

Improved Essays
Spanish, one of the most widely used languages in the world, continues to gain competence across nations through academic curricula, entertainment for all ages, and even the functionality of the World’s largest corporations. While the Hispanic culture continues to cultivate within American society, the Spanish speaking community has become more prevalent in culture assimilated areas. According to the Pew Research Center, the number of Spanish speakers has flourished as a reflection of the rapid immigration from Latin America. America’s population consists of more than 17% of Hispanics (Census Bureau). As America becomes more diverse, civilians are destined to encounter someone who speaks Spanish at any moment. A general secretary for the Association …show more content…
In today’s expanding industries the Spanish language has grown in recognition through an assortment of mediums. References, indirect or direct, to Spanish prolong via television, music, and even technological accessibility. Since the presence of Spanish speaking residents has developed more profoundly, it has forced business to adapt to the language barriers that exist. Companies have focused on including the romantic language within commercials, and even slogans (Sharp). For example, the most recognizable reference to the language can be seen within the American chain, Taco Bell. Sharp emphasizes that Taco Bell uses the lingo of the Spanish language to match promote their brand; “Yo Quiero Taco Bell!” To become more marketable and suitable, countless establishments have made information on products, machines, and even resources translatable into Spanish upon …show more content…
By inviting the various cultures and languages to enter into our country we encourage the act of assimilation. Since Spanish finds more ways to dominate vocabulary of natives, it is important to monitor and analyze its growth. With this growth are opportunity and challenge; however, many Americans have fallen short from equity because they aren’t up for the challenge. Researching the future of the Spanish language will shine light on the many opportunities that will be prevalent if Americans rise along with the challenges of learning the Spanish

Related Documents

  • Improved Essays

    Ruth Gomberg-Munoz

    • 1586 Words
    • 7 Pages

    Many pick up English as their second language, especially if they plan to stay in the United States long term. Speaking Spanish connects the Lions and other undocumented workers from Central and South American countries that speak Spanish with their home country, while also giving them the ability to connect…

    • 1586 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Juan Valdez Analysis

    • 477 Words
    • 2 Pages

    During Sanchez’s tenure, Juan Valdez had become one of the most recognized brands in the world, receiving a citation in 2005 from Brandweek as the top U.S. advertising icon, sharing the honor with the Geico. Gecko and beating out the likes of Ronald McDonald and the Energizer Bunny. Like Sanchez, the new Juan Valdez, Carlos Castaneda, was a real working cafetero before stepping into this role of a lifetime, representing his profession, an entire industry, and, indeed, his country .…

    • 477 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    A Summary Of Chobani

    • 386 Words
    • 2 Pages

    Top Line Idea / Plan -Summary: This brief plan contains ideas and recommendations based on the brand/consumer insights provided with the goals of increasing awareness for Chobani among Hispanics, targeting sampling towards Hispanic consumers and exploring partnership opportunities between Chobani and Univision through TV and Experiential Marketing. -Objectives: -Increase unaided awareness for Chobani in Hispanic consumers to at least 30% in the next twelve months. -Leverage Chobani’s general marketing campaign for the Hispanic audience.…

    • 386 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Bilingualism In Latina

    • 853 Words
    • 4 Pages

    The advocation of English-only laws is one institutional example of how the United States racializes the Spanish language and attempts to suppress it. Due to living in close proximity to various Spanish-speaking nations, and immigrants largely grouping together in tight-knit communities, Spanish retention is generally higher across generations than that of other immigrant languages, which seemingly sparks some animosity towards the Latino community. The close Latina/o relation to their mother countries, serves as a unique resistance to the “hegemonic force of English,” which is met by many Americans as an opposition to their way of life, but in reality is simply how Latina/os choose to organize (Davis and Moore). Spanish is racialized in this way, the language being looped in with this American image of…

    • 853 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The author states she “didn’t know” that her situation reflects the border Latinx community about “how important” it is to know how to speak Spanish. She exclaimed that she had “countless opportunities” to engage in her culture, but just like many others, had blockages such as “social pressure, stigmatization, and discrimination.” To her family, knowing Spanish is a big…

    • 579 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    He proclaims, “Ms. Ruiz’s use of Spanish words in English newscasts, and her choice of pronunciation, would have been unthinkable 50 years ago. Today, they are polemical; tomorrow, it will seem inexplicable that there was ever a fuss” (A35). I think that as long as there are people who speak this way, there will be people who do not approve of them. America is a diverse melting pot, but that does not mean that everybody agrees with every culture that makes up this country. I would not go so far to say they are racist, but a lot of the people who commented on Ruiz’s newscast seemed to have negative attitudes about Latino people who live in the United States.…

    • 905 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Rodriguez defines public language as the way that a person speaks in society and around one's peers. On the contrary, a private language, described as the method of communication within a person’s family, and friend group. These two categories of language define bilingualism as a way to communicate with others. Rodriguez grew up in a Spanish only home, he “considered Spanish to be a private language” but he did not know that he “had the right-the obligation-to speak the public language” of English. (19) Rodriguez went to an all English catholic school and was practically forced to speak English.…

    • 865 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Gloria Anzaldúa

    • 680 Words
    • 3 Pages

    In the essay “How to Tame a Wild Tongue,” Gloria Anzaldúa talks about her experience struggling with her identity growing up as a Chicana living in the United States. Her experience also relates to many other Latinos living in the United States who struggled to find their place in society and a language to speak freely without feeling fear and embarrassment afterwards. She talks about how throughout her life the language she used was suppressed in various ways and forms as she was forced to assimilate to the dominant English language. Anzaldúa also discusses some examples of how the Spanish language changed and evolved in since the first Spanish colorizations began in the region. Overall, the main message she is sending is that she is who…

    • 680 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Rhetorical Analysis In 2013 Chipotle released a commercial, called “The Scarecrow,” that tries to inform its audience of the problems within the fast food industry while simultaneously promoting the Chipotle brand . Chipotle wants the viewer to know that they are not like other “fast food” restaurants . It is doing so to make people feel less guilty about eating their meals and making them understand that even though delicious, their meals are healthier than most other fast food chains’. One of the biggest reasons for this is that the commercial doesn’t mention “chipotle” at all until the very end and only for a brief moment too.…

    • 1146 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Bless Me Ultima Analysis

    • 744 Words
    • 3 Pages

    Occasionally a character speaks in Spanish usually to show emotion or to emphasize the importance of a moment. An example of the use of Spanish language in showing emotion was when Antonio’s mother found out that her three older sons were coming home from the war. She expressed her great joy and gratitude with the following: “¡Jesús, María Purísima!”…

    • 744 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    The presence of Latin American roots in America have existed since the beginning of time; however, their presence in the national scene was basically ignored. Recent debate surrounds America’s diversification or the “Browning of America”-- which is essentially the continuous reshaping of America through its Hispanic influence. Yet thousands of people fail to understand America has always been Hispanic. Hispanic culture can be traced back more than 500 years ago. The impact Hispanic heritage has had on the political and cultural structure of America, is however put aside when legal actions are taken against the Latin American community.…

    • 1280 Words
    • 6 Pages
    Great Essays
  • Great Essays

    Due to the missing of races we are seeing more English speaking people than Spanish. It is very sad that today the majority of people raised in a Mexican, Hispanic or any other type of Mexican…

    • 2161 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    As MacNeil states in his article, “Does Hispanic immigration threaten the English language? Is our exposure to national media wiping out regional differences and causing us all to speak the same? Is the language really in serious decline?” (MacNeil 307). By stating these issues in the beginning of the paper MacNeil’s intentions are to make the reader ask themselves these questions throughout the article.…

    • 1068 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    V. said we do English and Spanish every day at circle time and everything in the class is labeled with Spanish and English and the books in the library are the same way.” Ms. V chose this field because she loves children and she wants to see that the children know their language and they were not forgot about when they were learning English. Mrs. V’ s native language is Spanish and she is from Mexico City. She started learning English at the age of 13. Mrs. V, said, “yes she was fluent in her native language before she started speaking English.”.…

    • 1713 Words
    • 7 Pages
    Improved Essays
  • Great Essays

    Richard Rodriguez believes that the Americanization of a bilingual child will result in their public gain. “Aria” by Richard Rodriguez is a heart-wrenching piece of writing about the full Americanization of Rodriguez resulting in his native language of Spanish being forgotten and the full submersion into the English language. Many of the events Rodriguez faced in his life are present to many other bilingual students’ today. These events that bilingual students’ are facing will strongly influence their decision on struggling to learn two languages at a young age, stalling the development of one of their languages, or being forced to choose one language or the other in a full assimilation. Rodriguez’s viewpoint is that if you want to make a full…

    • 1373 Words
    • 6 Pages
    Great Essays