Starbucks makes business decisions that are both ethical and responsible. Has it done a good job communicating its efforts to consumers? Do consumers believe Starbucks is a socially responsible company? Why or why not?
Starbucks has done a good job in communicating their efforts of being both ethical and responsible to its consumers. They offer premium coffee with a premium price and are able to do so because it markets to consumers that it has been ethically sourced. Their 2001 Corporate Social Responsibility Annual Report states that, “...there is no conflict between doing good and doing well. At Starbucks, we believe the two go together” (Schultz and Smith, 3). They created their Starbucks Foundation which supports literacy programs and …show more content…
Some donations are $6.9 million while others are $29 million; it depends on the program. Currently Starbucks is making $22.39 billion (Statista). Starbucks could afford to donate between $20-35 million of their annual budget to these programs.
How do you measure the results of Starbuck’s socially responsible programs?
The results from Starbuck’s socially responsible programs are based off of the impacts they are having on the local communities. If the efforts Starbucks is making are causing significant difference in the lives of those it is helping, it can then be determined if they have been successful or not. An example of this would be by working with the regions that supply the coffee, tea and cocoa. Starbucks is working on improving these regions access to education and agricultural training as well as increasing their levels of overall health amongst other things.
VIRGIN GROUP
How is Virgin unique in its quest to be a socially responsible and sustainable …show more content…
According to their website, their purpose is to change business for good. This includes thinking about the long term impact from business decisions that are made; having articulated, embedded and measurable purposes in all of their businesses that resulting in positive impacts on customers, people, communities and the environment; embedding their purpose principles and values in both existing and new business investments; and pioneering systemic change beyond the Virgin Group as a global business leader and rising to the challenges (Foster). Owner Richard Branson also interacts with consumers on a personal level by calling them to get feedback on products and services and giving out gift cards or future travel discounts for delayed
Starbucks has done a good job in communicating their efforts of being both ethical and responsible to its consumers. They offer premium coffee with a premium price and are able to do so because it markets to consumers that it has been ethically sourced. Their 2001 Corporate Social Responsibility Annual Report states that, “...there is no conflict between doing good and doing well. At Starbucks, we believe the two go together” (Schultz and Smith, 3). They created their Starbucks Foundation which supports literacy programs and …show more content…
Some donations are $6.9 million while others are $29 million; it depends on the program. Currently Starbucks is making $22.39 billion (Statista). Starbucks could afford to donate between $20-35 million of their annual budget to these programs.
How do you measure the results of Starbuck’s socially responsible programs?
The results from Starbuck’s socially responsible programs are based off of the impacts they are having on the local communities. If the efforts Starbucks is making are causing significant difference in the lives of those it is helping, it can then be determined if they have been successful or not. An example of this would be by working with the regions that supply the coffee, tea and cocoa. Starbucks is working on improving these regions access to education and agricultural training as well as increasing their levels of overall health amongst other things.
VIRGIN GROUP
How is Virgin unique in its quest to be a socially responsible and sustainable …show more content…
According to their website, their purpose is to change business for good. This includes thinking about the long term impact from business decisions that are made; having articulated, embedded and measurable purposes in all of their businesses that resulting in positive impacts on customers, people, communities and the environment; embedding their purpose principles and values in both existing and new business investments; and pioneering systemic change beyond the Virgin Group as a global business leader and rising to the challenges (Foster). Owner Richard Branson also interacts with consumers on a personal level by calling them to get feedback on products and services and giving out gift cards or future travel discounts for delayed