Social Factors Of Starbucks

Improved Essays
Task 3A

All companies have factors that affect the success of their business in the market. These are the political, legal, and social factors. This means that these three factors are given top priority in order for the companies to gain success. They have to conduct market investigation which will help these businesses to gather information to help their process of decision making in the market.
The first political factor that affects Starbucks is degree of political stability. This is their first step in branching out to different countries because they need to know if the country is political stable enough to provide raw good for them to use in their coffee shops.
The next political factor is regional integration which is a factor the
…show more content…
This is a big threat especially in some developing countries because Starbucks has to increase their funds for human resources which results to them losing income.

Social factors also greatly impact the performance of the company. The first social factor is the constantly changing demographics which makes it difficult for Starbucks to predict the changes in the market. For example, the target market for Starbucks is 15-40 year old men and women. If there will be a change that will suddenly occur in the demographics of their target market, it will definitely affect the revenue of the company.
Migration is another social factor that affects Starbucks. If there will be a lot of people migrating or moving out of the country, this may decrease the demand of their products in the country that the people were originally in.
The last social factor is the growing coffee culture around the world. With this, Starbucks has a huge opportunity to increase the income of their company because of the increasing demand for their coffee.

As for the Dubai Electricity and Water Authority these political, legal, and social factors greatly impact their business as
…show more content…
The three political factors that was mentioned was focused on expanding globally and stability of the country’s government. They give their full attention on how the country is doing financially and socially. In order for Starbucks to find success, they have to first analyze the condition of the country. These legal factors affect the way their business goes. Starbucks really care for their employee and customers’ well-being. They believe that in order for the employee’s to give their maximum effort to work, they should be feel comfortable and happy working for the company. The products that they serve their customers have passed the safety and health regulations. The social factors that affect this company is focused on the target market and the amount of people that buy their products. Without the people, they would not be loved and well-known around the

Related Documents

  • Improved Essays

    According to “An Industry and Company Analysis,” Starbucks represents the following product categories. It is in the fast food industry because it is fast and convenient for consumers who need a quick drink or small snack on the go. Many competitors such as McDonalds in this industry control much of the market share. According to “An Industry and Company Analysis” of Starbucks, it only has a six percent market share compared with other industries. With the segments and products of the fast food industry, Starbucks in the snack and non-alcoholic beverage category and commands 13% of this market.…

    • 682 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Starbucks Case Study

    • 2837 Words
    • 12 Pages

    3.4) Bargaining Power of Suppliers: Low to Moderate * The main inputs into the value chain of Starbucks is coffee beans and premium Arabica coffee grown in select regions which are standard inputs, which makes the cost of switching between substitute suppliers, moderately low. *…

    • 2837 Words
    • 12 Pages
    Great Essays
  • Improved Essays

    Globalization is pushing organizations to be more competitive and is forcing them to be highly innovative, creative, and prompting them to be more proactive, visionary, with a better strategic plan and mechanisms that can make them more productive and unique. This paper would try to identify (a) market and non-market strategies that Starbucks has used in Colombia since 2014, and (b) market and non-market strategies of the domestic competing Colombian brand, Juan Valdez (a national symbol), who represents the Colombian coffee brand worldwide. The research will also include The SWOT analysis identifying weaknesses, opportunities, strengths and threats, if Starbucks in Colombia will continue to grow in the domestic market. Globalization, by…

    • 786 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Thus they spend a considerable amount of money to maintain their standardized image through high level promotional campaigns. But there are few factors that Starbucks find difficult to control in the global market. Those are political, economic, cultural and legal factors that every company has to face in the global business industry. Since these factors are subjected to change at any time its very difficult to control them in the long run. The above reasons make it hard for an emerging company to survive in the competitive global…

    • 834 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Starbucks: The Marketing Saga MBA 205 Marketing EMBA Dubai 2014/2015 Group A3 Over four decades since its inception, Starbucks positioned itself among the world's top ranking brands as the company grew from being a small coffee shop based in Seattle to becoming an internationally renowned name. This study sheds light on some of the marketing schemes that were utilized in the development of the brand, the distribution strategy, the pricing plan, and the communication approach to portray the Starbucks' journey towards globalization. 1. The Starbucks Brand Starbucks has been very successful, partly because of the triumph of its logo, symbol, and design.…

    • 3446 Words
    • 14 Pages
    Great Essays
  • Decent Essays

    Most people jump start each morning with warm cup of coffee. Coffee is a drug that most Americans feel that they need to have every single day to get by, I consider myself one of those people. “The Best Coffee for the Best YOU!”, a slogan that persuades the audience that Starbucks coffee is the best money can buy. Starbucks prides itself in brewing the best coffee in America and across the world. Considering the fact that there is a total of 22,557 Starbucks stores in the world, 12,521 of them being in the United States, this could be a true statement.…

    • 903 Words
    • 4 Pages
    Decent Essays
  • Great Essays

    Other environmental factors that Starbucks should be worried about is natural disasters that might happen or have happened in countries where they get their coffee bean from. This will affect their business as the coffee bean plantation might get destroyed and they would not get their supply of coffee beans that they need to continue a smooth business. Hence, it is important for Starbucks to have a “backup” supplier so they can still continue their business even when natural disasters occur. 6.0.0…

    • 1147 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    In view of these factors, suppliers offer modest low bargaining power. 4.5 Threat Of Substitute Products And Services (moderate to high) In addition to high quality coffee, excellent customer service and a good atmosphere, Starbucks also sells premium coffee and coffee machines. High quality and brand loyalty reduce the threat of alternatives to a certain extent. The company's alternatives include tea, soft drinks, hot drinks and different types of fruit juices.…

    • 789 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    They brought western style coffee culture into Turkey, this kind of coffee cultural fusion had newness, more and more local customers were attracted. Above all, I believe Starbucks is using a hybrid marketing strategy in…

    • 1137 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Apart of the high demand and cost for petroleum these days, coffee is appointed to be the second most traded product on global markets next to oil. Coffee is nature resources that is cultivated in more than 50 countries and provides living for more than 22 million farmers, altogether up to 100 million people are involved in the cultivating process, trading and retailing of the product globally. The aim of this report is to answer the questions given in the study case regarding to the demand and supply for Starbucks coffee. Starbuck Corporation is a company that purchase, sell and roast whole bean and rich-brewed coffees, espresso beverage, a selection of food items and coffee related a selection of quality teas, it is also the premier retailer, roaster and brand of speciality coffee in the world, Starbuck operates in 65 countries, according to the annual report of Starbuck, it has 10,713 stores in total located in North America, Latin America, Africa, Europe, Australia and Asia, it was found in…

    • 1051 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Starbucks

    • 1587 Words
    • 6 Pages

    However, there is a threat to Starbucks in the form of increasing availability of home-based specialty coffee machines (Smithson, 2015). There are several political factors impacting Starbucks. Such as regional integration of the market, improved government support for the infrastructure and many more which provides an opportunity for Starbucks for growth and future expansion. But there is always a threat before Starbucks in developed countries with red tapism (Smithson, 2015).…

    • 1587 Words
    • 6 Pages
    Superior Essays
  • Superior Essays

    Though it has a very big strong hold on the coffee market, it is still developing relationships outside of the Unites States. This requires action on Starbucks part, entrepreneurial action. This is the action through the creation of new products/processes and the entry into new markets which may occur through a newly created organization (Hirsch & Peters, 1989). Before taking action one must asses the market and use prior knowledge to ensure that the new venture is needed, will be welcomed, and will draw an…

    • 1151 Words
    • 5 Pages
    Superior Essays
  • Great Essays

    Starbucks corporate-level strategies are the main factors that led to Starbucks success. According to Bradley (2016), “corporate level strategy is concerned with the strategic decisions a business makes that affect the entire organization. Financial performance, mergers and acquisitions, human resource management and the allocation of resources are considered part of corporate level strategy.” There are many strategies of Starbucks corporate level strategies, such as value Neutral strategy (Bradley, 2016).…

    • 1350 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Starbucks is the global leader in the coffee house industry. With it primary market in the US, Starbucks hinges its competitive advantage on the quality of its products and services. In addition to a globally recognized brand, the company has achieved wide-ranging success in spite of the implementation of a premium pricing strategy. Although the company has diversified its coffee brands, specialization in coffee stands as a strength and weakness in the enterprise. However, based on the performance in the market, the marketing, and operational strategies are suited for the various market segments.…

    • 3556 Words
    • 15 Pages
    Improved Essays
  • Improved Essays

    This happens in accordance to the interests each group has on the company. For the shareholders, Starbucks holds a meeting annually to announce the progress and current the financial situation of the organization. Besides this, Starbucks involve the shareholders on all major decision making processes and maintain effective communication. Starbucks values the quality of coffee it buys from farmers and it is for this reason that it pays premium prices for the coffee so as to motivate the farmers to grow quality coffee.…

    • 1096 Words
    • 5 Pages
    Improved Essays