Smoking in Films Essay

1626 Words 7 Pages
Smoking in Films

Your soda and popcorn are empty and the end credits are running on the newest blockbuster to hit theaters. What is on your mind when you leave the movies? Is it the number of times the actors lit up cigarettes during the two-hour flick? While you probably did not consciously notice all the smoke, the fact is that there were teenagers watching the movie that may now take up the habit because of what they saw on the screen. More and more, smoking in movies is being identified as a leading cause of teen smoking. Many filmmakers are using smoking in movies to make actors look more desirable or rebellious. This tactic used by filmmakers is imprinting the wrong image in the minds of impressionable teenagers. Tobacco use in
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Star power seems to sell movies, the more popular the actor, the more people likely to see the movie and the higher the box office returns. Star power can also sell tobacco use. When leading actors light up or make anti-tobacco statements, it sends a powerful message to young people about tobacco use (Tickle). According to a new study, adolescents whose favorite movie stars smoke on-screen are significantly more likely to be smokers themselves and to have a more acceptable attitude toward smoking than adolescents who prefer non-smoking stars (Sargent). These findings are not surprising because it is widely known that adolescents look up to movie stars as role models. Adolescents watch a lot of movies and seem to desire what they see on the screen, so tobacco use in movies can also be influential to society. Prior research has shown that social influences, such as family and peer smoking, and tobacco advertising, are key determinants of smoking in adolescents. Research that is more recent has revealed that smoking in the entertainment industry, such as celebrities who smoke, also have an impact on youth smoking (Increasing Evidence). Furthermore, actors lighting up in movies and on television, can affect efforts to reduce the harmful impacts of second hand smoke. For instance, an actor lighting up around children in an enclosed area suggests to parents that this is an appropriate activity, moreover, leading an adolescent to believe that this is also

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