Firstly, I appeal to the a fear of my target audience, becoming “that guy” – the person everyone loves to hate and never wants to be around. When somebody is being foolish you tell him: DON’T BE THAT GUY. No male wants to be the guy with low libido or testosterone levels, and certainly not the guy with male breasts. Even though there are men like that, they are typically made fun of or aren’t seen to be as manly. Therefore, my target audience will perceive physical damage of the threat, and they will learn that because they are susceptible to the threat, they will, hopefully, attempt to change their behavior because it is a simple and convenient behavioral switch with many benefits. The drive model using fear-arousing content to invoke action, besides the fear of obtaining male breasts, the idea of ingesting thousands unknown chemicals, thus throwing off one’s hormone balance is a terrifying thought as well. Another communication technique I incorporated was the use of logos. I’ve made a list of easy and hard things that the male community has to do to upkeep their oral health. I mentioned that the easiest thing one can do to improve their oral health is, in fact, simply drinking more tap water and end drinking from the water bottles. I also added statistics and factual insertions about the additives in what is branded to be “pure” bottled water. My #DontBeThatGuy theme appeals …show more content…
Just because men are more susceptible to dental caries and other negative oral health conditions does not mean that there is no hope in bettering their chances of having teeth. My approach is similar to that of that focuses on harm-reduction, or the Band-Aid approach. I can neither force young adult males living on The University of Maryland campus to improve the brushing or flossing techniques, nor can I force them to visit their dentist regularly. However, what I can and hope to do is make them aware that they are a susceptible group and educate them on the benefits that come along with drinking from the tap. The larger threat to public health is the oral health disparity among men and women, where men are more susceptible to negative oral health conditions; this is what I am trying to improve. I plan to get to the problem that men tend to skimp on their oral