Muhammad Saddly Caesar 1007363 Group 2
ERCBA202 Marketing And Brand Management
INDIVIDUAL ASSIGNMENT
Table of content
Cover Sheet…………………………………………………………………………………………………….. 1
Explanation of Brand Identity and Positioning…………………………………………………..3
Samsung’s Integrated Marketing Communication……………………………………………..4
Conclusion………………………………………………………………………………………………………….5
References…………………………………………………………………………………………………………6
A) Briefly explain brand identity and brand positioning, and why it is important to branding?
Brand identity is how the business wanted to be received by customers. The requirements of the brand, are made by in the business in order to reflect the value of the company which trying to get to the market and to ensure the customers in the market where the company sells its products. For making a brand identity, organizations and companies should consider themselves concerning to build an important asset. A company’s brand may be typically recognized …show more content…
Advertising
Samsung made television promotions to produce brand mindfulness. Samsung and promoting office Cheil Worldwide have discharged another interesting battle as of late. The features present energizing Samsung Galaxy S5 and its cool qualities. In the first spot we can see individuals, whose mobile phones' batteries run out best case scenario minute conceivable. Be that as it may, the telephone's new components empower force sparing.
2. Sales promotion
To pull in the client Samsung offer of a reward pack for individuals who buy another Samsung telephone and exchange their old one so as to get their old telephone esteem worth in shopping cash for the Iconic. Anybody can spare $100 off the cost, best case scenario Buy by exchanging your old Phone.
3. Direct
ERCBA202 Marketing And Brand Management
INDIVIDUAL ASSIGNMENT
Table of content
Cover Sheet…………………………………………………………………………………………………….. 1
Explanation of Brand Identity and Positioning…………………………………………………..3
Samsung’s Integrated Marketing Communication……………………………………………..4
Conclusion………………………………………………………………………………………………………….5
References…………………………………………………………………………………………………………6
A) Briefly explain brand identity and brand positioning, and why it is important to branding?
Brand identity is how the business wanted to be received by customers. The requirements of the brand, are made by in the business in order to reflect the value of the company which trying to get to the market and to ensure the customers in the market where the company sells its products. For making a brand identity, organizations and companies should consider themselves concerning to build an important asset. A company’s brand may be typically recognized …show more content…
Advertising
Samsung made television promotions to produce brand mindfulness. Samsung and promoting office Cheil Worldwide have discharged another interesting battle as of late. The features present energizing Samsung Galaxy S5 and its cool qualities. In the first spot we can see individuals, whose mobile phones' batteries run out best case scenario minute conceivable. Be that as it may, the telephone's new components empower force sparing.
2. Sales promotion
To pull in the client Samsung offer of a reward pack for individuals who buy another Samsung telephone and exchange their old one so as to get their old telephone esteem worth in shopping cash for the Iconic. Anybody can spare $100 off the cost, best case scenario Buy by exchanging your old Phone.
3. Direct