Usually, when a student leave school, and they do not complete their school years, it is considered a dropout …show more content…
Even though this concept has evolved through the years, the basics and principles of social marketing still the same. The core principles are: A consumer focus, Audience segmentation, The Exchange Theory and The Marketing Mix. The 1993 National Education Goals reports that the high school completion rate among 19- to 20-year-olds has remained relatively stable since a marked increase in the early 1980s. http://educationnorthwest.org/sites/default/files/ReducingtheDropoutRate.pdfAs Also, the General Accounting Office (1987) analize the social costs of the dropout as a problem that include an underskilled labor force, lower productivity, lost taxes, and increased public assistance and crime. With the goal of developing and manatein school-community programs using a social marketing framework to change behaviors, and keep students in new jersey schools through graduation, we would reduce the drop out rate in the …show more content…
In the United States, there are resources and several successful programs supported by the Department of Education which seek to increase graduation completion. The University of Minessota designede a Manual pointing out essencial tool to enhance the students to the school system. Also New Jersey’s Governor has a campaign designed to reduce school dropout through strategies to raise awareness and increase the level of preparation and professionalization of students in the state. Also, the National Dropout Prevention Center. Although New Jersey has the highest graduation rate in the United States (87.5%) in 2013, what is most striking is that Hispanics occupy the highest percentage of students dropping out of