Budweiser Magazine Advertisement Analysis

Advertisements are used by thousands of companies worldwide to promote their product or service to their target market. There are a variety of different ways and means of doing this; however, of these, print media is one of the most common. These advertisements are particularly effective at targeting a specific audience by using the demographic of the magazine itself as an access point. Subsequently, companies can choose which magazines to display their advertisement in, in order to reach a certain demographic. Magazine advertisements are made up of several signifiers which can be used to promote their product or service to the audience in different ways, as well as appealing to the dominant ideologies held by the target demographic. This essay examines how certain signifiers are used in a Budweiser magazine advertisement, to promote their alcoholic beverage to the audience. The main signifiers identified and examined in this essay are the image, slogan and background of the advertisement.

The background of an advertisement is essential in developing a theme, purpose or perceived ‘mood’ of an advertisement. The …show more content…
The background, slogan and images are essential parts of the ad, which help to sell the product to the audience. It does this by way of a discourse based on a gender role ideology, to which the target demographic would feel comfortable in adhering. It can be seen, through thorough analysis of advertisements such as this, how companies exploit feelings and emotions to sell a product to a targeted audience, regardless of whether ideologies are morally right or commonly supported. Advertisements almost therefore, promote ideologies and persuade people to buy into more than just a product. We must be alert as to whether this is what we really