During this course we had the opportunity to learn several theories around management. These theories are very important to help increase organizational productivity and quality services. Two management theories will be developed and compared, as to discover the relationship between them: goal-setting theory and reinforcement theory.
The Goal Setting theory is based in Edwin A. Lock founding that people’s intention of working in a direction of some specific, difficult target performed better than those who set simple and easy goals. According to Locke, establishing goals is the process of developing, negotiate and formalize targets and goals that a person wants to achieve. Generic goals lead to poorer performances than specific goals, which …show more content…
Having a clear goal will lead to better performance by increasing motivation and efforts. It is very important to set specific priorities, because if it is well defined, people will work harder to achieve it. Although this theory has many advantages, there are some limitations. Sometimes, the organizational goals conflict with the managerial goals. This theory can lead to various mental disorders (such as depression) because of the difficulty and complexity of goals. Furthermore, if there is lack of employee’s skills and competencies, there might lead to goal-setting …show more content…
The company has worked very hard to achieve sales goals and they not also achieved it, but they exceeded it, coming up with new innovational goals. Nike’s main target goals are to improve labor conditions in factories, create a climate neutral company, drive sustainable product design and innovation, and unleash potential by opening access to the youth for sport benefit. Goals should be challenging, difficult, specific, but achievable. In order to achieve those targets, Nike had to improve their labor conditions and negotiate terms with employees and managers. As for now, Nike has been successful and increased their sales and spread the brand all over the world.
Reinforcement theory of motivation was initially developed the psychologist Burrhus Frederic Skinner. It states that individual’s behavior with positive consequences tend to be repeated, whilst the punished behavior tends to be eliminated. The theory states that an individual’s behavior can be influenced and controlled through reinforcement of the desired behavior, ignoring the actions not desired. Moreover, this theory focuses totally on what happens to an individual when he takes some action.
There are four primary approaches to reinforcement
The Goal Setting theory is based in Edwin A. Lock founding that people’s intention of working in a direction of some specific, difficult target performed better than those who set simple and easy goals. According to Locke, establishing goals is the process of developing, negotiate and formalize targets and goals that a person wants to achieve. Generic goals lead to poorer performances than specific goals, which …show more content…
Having a clear goal will lead to better performance by increasing motivation and efforts. It is very important to set specific priorities, because if it is well defined, people will work harder to achieve it. Although this theory has many advantages, there are some limitations. Sometimes, the organizational goals conflict with the managerial goals. This theory can lead to various mental disorders (such as depression) because of the difficulty and complexity of goals. Furthermore, if there is lack of employee’s skills and competencies, there might lead to goal-setting …show more content…
The company has worked very hard to achieve sales goals and they not also achieved it, but they exceeded it, coming up with new innovational goals. Nike’s main target goals are to improve labor conditions in factories, create a climate neutral company, drive sustainable product design and innovation, and unleash potential by opening access to the youth for sport benefit. Goals should be challenging, difficult, specific, but achievable. In order to achieve those targets, Nike had to improve their labor conditions and negotiate terms with employees and managers. As for now, Nike has been successful and increased their sales and spread the brand all over the world.
Reinforcement theory of motivation was initially developed the psychologist Burrhus Frederic Skinner. It states that individual’s behavior with positive consequences tend to be repeated, whilst the punished behavior tends to be eliminated. The theory states that an individual’s behavior can be influenced and controlled through reinforcement of the desired behavior, ignoring the actions not desired. Moreover, this theory focuses totally on what happens to an individual when he takes some action.
There are four primary approaches to reinforcement