In the long run, Arnie’s will need much more than a few discounted and limited-time items in order to build a sustainable future. In the short run though, these promotional actions will bring an initial inflow of customers and immediately, but not over a long period of time, raise revenue for the company. Adding a delivery aspect to Arnie’s by partnering with Grub Dash and Ultra Eats would be a move in the right direction. These partnerships would grab the attention of people, as none of Arnie’s competitors currently have delivery. But how long would this last? Partnerships in general are very mimicable and there is no reason why competitors would not jump at the opportunity to sign partnerships of their own if they saw that Arnie’s was profiting from them. While adding discounts and good deals to their menu may help financially and distinguish them from competitors in the short run, looking at the more important bigger picture, a more drastic change is needed to occur in order for Arnie’s to prosper and stand out for the foreseeable
In the long run, Arnie’s will need much more than a few discounted and limited-time items in order to build a sustainable future. In the short run though, these promotional actions will bring an initial inflow of customers and immediately, but not over a long period of time, raise revenue for the company. Adding a delivery aspect to Arnie’s by partnering with Grub Dash and Ultra Eats would be a move in the right direction. These partnerships would grab the attention of people, as none of Arnie’s competitors currently have delivery. But how long would this last? Partnerships in general are very mimicable and there is no reason why competitors would not jump at the opportunity to sign partnerships of their own if they saw that Arnie’s was profiting from them. While adding discounts and good deals to their menu may help financially and distinguish them from competitors in the short run, looking at the more important bigger picture, a more drastic change is needed to occur in order for Arnie’s to prosper and stand out for the foreseeable