Product Portfolio Strategy
Hyundai
Hyundai has a wide range of cars in their vehicle line up. Their product line includes domestic cars, SUVs, Economical cars and Commercial vehicles. Cars include Centennial, Genesis, Genesis Coupe, Azera, Sonata, i40, i40 sedan, Elantra, Elantra Coupe, i30, i30 wagon, i30 3DR , Veloster, Veloster turbo, Accent, Accent 5DR, ix20, i20 5DR, i20 3DR, HB20, Grand i10, New Generation i10 and Eon. The SUV models are Grand Santa Fe, Santa Fe and Tucson. The Economy class vehicles are ix35 Fuel Cell and Sonata Hybrid and Commercial vehicles includes H-1, H100, Truck, Bus, Special Vehicle and Bare Chassis.
Hyundai has launched a new line of vehicles and planning to launch more varieties and variants. New generation …show more content…
Our global design network draws upon inspiration from major cities in the US, Europe, Japan, China and India to predict and lead worldwide trends.
Hyundai has a well-planned set of Design process. The process includes Design planning, Sketching and rendering, Quarter scale modelling, Digital Modelling, Virtual reality presentation, Scale clay modelling, Emotional and colour design. The testing phase is multi fold where the chassis design, Body structure design, Functional design are tested with high levels of factor of safety. The testing process involves Durability analysis and crash analysis.
The innovations of Hyundai in India are quite a success in the India. Hyundai has delivered 1 Lakh units of Grand in just a time period of 10 months. Hyundai motor has clocked a 2.3 percent rise in its domestic market share in the passenger car segment in the April-July 2014. The market share in the last financial year was 20.7 percent and has risen to 23 percent in the April-July this …show more content…
The company was incorporated in Mumbai, India, in March 2012 and will distribute FIAT® and Jeep vehicles in the country through an independent dealer network. The company is currently selling the FIAT® Linea and Punto models, which are manufactured by the Tata-FIAT® joint venture plant at Ranjangaon. The company in India will have around 100 employees and plans to have 120 dealers by the end of 2013.
The Fiat India currently has been producing only 5 variant of cars. Linea 2012, Fiat Linea T-Jet, Flat Grande Punto sport, Fiat Grande Punto and Fiat Punto Evo are the vehicles in its product line up. Fiat Punto Evo is launched in 2014 and rest all have been launched in 2012 and re-launched a few in 2013. There are 13 to 14 variants which have been discontinued lately. The Evo has been launched with an idea to tap the lower end car segment.
The new product that is due launch this year is Fiat Avventura. The name that they spread in propaganda is Contemporary Urban Vehicle. This is a launch to compete with the Eco sport by Ford motors and Duster by Renault. The main deciding factor that is going to decide the competition is mainly based on its pricing as Eco sport is priced at a base model for 5.6 Lakhs and Duster is into product
Hyundai
Hyundai has a wide range of cars in their vehicle line up. Their product line includes domestic cars, SUVs, Economical cars and Commercial vehicles. Cars include Centennial, Genesis, Genesis Coupe, Azera, Sonata, i40, i40 sedan, Elantra, Elantra Coupe, i30, i30 wagon, i30 3DR , Veloster, Veloster turbo, Accent, Accent 5DR, ix20, i20 5DR, i20 3DR, HB20, Grand i10, New Generation i10 and Eon. The SUV models are Grand Santa Fe, Santa Fe and Tucson. The Economy class vehicles are ix35 Fuel Cell and Sonata Hybrid and Commercial vehicles includes H-1, H100, Truck, Bus, Special Vehicle and Bare Chassis.
Hyundai has launched a new line of vehicles and planning to launch more varieties and variants. New generation …show more content…
Our global design network draws upon inspiration from major cities in the US, Europe, Japan, China and India to predict and lead worldwide trends.
Hyundai has a well-planned set of Design process. The process includes Design planning, Sketching and rendering, Quarter scale modelling, Digital Modelling, Virtual reality presentation, Scale clay modelling, Emotional and colour design. The testing phase is multi fold where the chassis design, Body structure design, Functional design are tested with high levels of factor of safety. The testing process involves Durability analysis and crash analysis.
The innovations of Hyundai in India are quite a success in the India. Hyundai has delivered 1 Lakh units of Grand in just a time period of 10 months. Hyundai motor has clocked a 2.3 percent rise in its domestic market share in the passenger car segment in the April-July 2014. The market share in the last financial year was 20.7 percent and has risen to 23 percent in the April-July this …show more content…
The company was incorporated in Mumbai, India, in March 2012 and will distribute FIAT® and Jeep vehicles in the country through an independent dealer network. The company is currently selling the FIAT® Linea and Punto models, which are manufactured by the Tata-FIAT® joint venture plant at Ranjangaon. The company in India will have around 100 employees and plans to have 120 dealers by the end of 2013.
The Fiat India currently has been producing only 5 variant of cars. Linea 2012, Fiat Linea T-Jet, Flat Grande Punto sport, Fiat Grande Punto and Fiat Punto Evo are the vehicles in its product line up. Fiat Punto Evo is launched in 2014 and rest all have been launched in 2012 and re-launched a few in 2013. There are 13 to 14 variants which have been discontinued lately. The Evo has been launched with an idea to tap the lower end car segment.
The new product that is due launch this year is Fiat Avventura. The name that they spread in propaganda is Contemporary Urban Vehicle. This is a launch to compete with the Eco sport by Ford motors and Duster by Renault. The main deciding factor that is going to decide the competition is mainly based on its pricing as Eco sport is priced at a base model for 5.6 Lakhs and Duster is into product