Proctor & Gamble company is the biggest personal and household products organization in the world. It was started in 1837 by two founders, i.e. William Proctor and James Gamble together with its manufacturers, subsidiaries and sells the consumer packaged goods. Besides, the organization is geographically diversified/spread and sells its items in over 180 territories and countries. The company operates via five segments that are home care and fabric care, baby, family and feminine care, beauty, grooming, and healthcare (Kim, 2009).
Why Strategy Is Important and Its Impacts On Proctor & Gamble
A strategy is important since it permits companies to develop a vivid comprehension of their own company and what’s needed for them …show more content…
Defining the Organization
Here, the company identifies its customers since without a strong client base whose requirements are being filled, then the organization can’t succeed. The company has to identify all factors that are appreciated by its clients. The company checks whether the value is based on service related to competition or a superior product. Besides, they should define whether clients buy their products due to their low prices or whether they produce products that tend to meet the customers’ image needs
Step 2. Defining the Strategic Mission
A company’s strategic mission provides a long-range view of what the company strives for good performance. A well-stated mission provides the company with a clear guide for performing its plans. The elements of a firm strategic mission statement must comprise of the values that are held by the company, the business’ nature, special abilities or the position that the company has in the marketplace.
Step 3. Defining the Strategic …show more content…
Structure and strategy ought to get integrated to avoid misdirection, confusion and splintered effort in Proctor and Gamble company.
5) Periodic Review of Strategy
Strategy’s periodic review should be done to see whether the provided strategy is relevant. Major strategies must be reviewed from time to time. The review is done because events may change or knowledge becomes clear, or in case the environment seems as if it won’t be as initially thought.
How Strategy Informs Key Activities of an Organization
Strategy informs and gets informed by the organization’s key activities. The success of strategy hinges on the alignment and development of three prepositions: a value proposition that draws in buyers, and a profit proposition which permits the organization that inspires those who work for the organization to implement the strategy. P&G’s quality assurance, as well as image building, is insightful as it assists to capture the targeted customers’