Peta Protest Kfc Case Study

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Register to read the introduction… Just as 61 years back our leaders gave a call for colonizers to quit India, we too are saying we will not tolerate cruel multinationals." On the 61st anniversary of the 'Quit India' movement, PETA India wrote a letter to the Managing Director of Tricon Restaurant International, the parent company of KFC, asking them to close their sole KFC outlet in India. They got no reply. PETA activists decided to protest against KFC by carrying crippled chicken, which represented the birds suffering in the KFC's farms.

PETA claimed that after two years of intensive campaigning to increase animal welfare …show more content…
KFC’s business in India leads to a wide range of direct and indirect employment related to the business as a result of the investment by the company. KFC claims that it does not own chicken the farms. • How honest are the claims that KFC is making? • How reliable are the claims made by those who oppose KFC’s activities? • What conflicts arise between the responsibilities that KFC has to the treatment of chickens and the local community, and to its shareholders, suppliers and employees, other external stakeholders?

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