Essay on photo plan

3086 Words 13 Pages
1.0: Executive Summary
2.0: Company Overview
Market Opportunity Explanation
Legal Form of the Business
Company Location
History
Growth and Financial Objectives
Manager Information
3.0: Market Analysis
      Summary
      Analysis of the Industry
      Target Market/Customer Profile
      Competition
4.0: Service Offering
      Summary
      Uniqueness
      Description
      Competitive Comparison
5.0: Marketing Plan
      Customer creation and retention
      Pricing
Positioning
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Weddings, Birthdays, Anniversaries, Vacations, and Reunions will be our specialty. Anyone with any photography service need will be able to utilize our services, however. For example, baby showers, engagement, and special request photography will all be available.
Lifetime Memory?s Mission Statement follows:
?Lifetime Memories provides the best event photography service in central Massachusetts, combining value, quality, and service in a package whose price is unbeatable?.
     Lifetime Memories is requesting a 3-year, $10,000 loan for start-up costs that Mike ______ contribution is unable to cover. He has approximately $8,000 in collateral available to secure the loan.
     The requested funds will be used to purchase additional photographic equipment such as cameras, lighting accessories, developing supplies, and also to help the company during slow periods in its first year.
2.0 Company Overview
     The company?s name will be ?Lifetime Memories Photography?, and operate out of the home of Mike Bartkus, owner and manager. There will be no retail store for the business at first, and most reservations will be taken over the phone and via e-mail.
Market opportunity
The opportunity for a small start-up event photography service in this area is a good one. While there are several others in nearby towns, such as Casson-Foster Photos in Auburn and Lasting Images in Oxford, Lifetime

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