Performance Management Analysis Performance management encompasses far more than an annual evaluation of an employee. Performance management includes an organization’s leadership and management. Also included is the strategic planning process. Defining the status of an organization’s present identity and future goals is a vital component of the strategic planning process typically carried out through an organization’s vision and mission statements (Aguinis, 2013). The following discussion of Coca-Cola’s vision, mission, and stagey along with their approach to leadership and management will provide insights as to the alignment of their strategy and performance management with their human resources.
Vision and Mission The
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Vision Coca-Cola’s vision statement is not as brief as the mission statement, but could easily be memorized or understood by outside parties. The vision statement is future focused with realistic yet challenging goals (Aguinis, 2013). Coca-Cola has set a timeline as this vision extending to 2020 and is clearly focused on six “Ps,” people, portfolio, partners, planet, profit, and productivity (Coca-Cola, 2013). The vision is an extension of the mission in that it reflects values of the organization as well as defines the benefits and the perception the organization desires (Aguinis, 2013). The vision is inspiring as well; employees and various stakeholders can discern how they both contribute and benefit based on these statements.
The culmination of stating goals for the future rests in the successful strategizing of tactics to achieve the vision and mission statements (Aguinis, 2013). Coca-Cola succinctly displays their strategy and the means through which they plan on executing their strategy. The company relies on their leaders, partners, and employees to live their values (Coca-Cola, 2013). They plan to focus on the global market, noting areas of opportunity ascertained by listening to stakeholders (Coca-Cola, 2013). Other strategies include working smart, effectively employing resources; acting like owners