Yin Yang provides a holistic, dynamic, and dialectical perspective on cultures, meaning that cultures should be studied from the “bothand” perspective that takes into account the coexistence of contradicting values within a culture. For example, humans, organizations and cultures can be both feminine and masculine, long-term oriented and short-term-oriented, as well as both individualistic and collectivistic, depending on a situation. Furthermore, according to Yin Yang, paradox refers to two interdependent opposites, while the Western idea of paradox means two mutually exclusive opposites. Fang argues that “each culture is a unique dynamic portfolio of selfselected globally available value orientations as a consequence of the culture’s alldimensional learning over time” (2012:41). This means that culture-specific values can change over time and while some of the most relevant values are promoted in a certain context and time, other values are suppressed, which describes the paradoxical nature of …show more content…
This model is based on paradoxical cognitions that refer to cognitive frames and processes that enable organizations to effectively manage contradictions instead of avoiding them. The authors argue that sustained organizational performance depends on top management’s ability to effectively use exploring and exploiting mechanisms, which in turn requires identifying paradoxical cognition. In previous research it has been argued that organizational effectiveness is based on the right balance of exploring and exploiting innovations. However, Smith and Tushman argue that exploring and exploiting are connected to diverse inconsistent organizational processes, which creates challenges for the organization. Therefore, cognitive processes are important to take into account when dealing with paradoxical