SWOT Analysis Of P & G

Improved Essays
Country Analysis: -
P&G has is it’s head quarters in the United States of America hence my country analysis will be focusing on the economical factors, the trade and stock market and the government treasury of the US.

1. Economy of the country: -
• The US is the world’s largest economy representing 17% of the global GDP and 22% of nominal GDP.
• The United States is also one of the most stable economies in the world.
• US’s GDP was recorded to be a whooping $17.701 trillion at the end of 2014.
• The American dollar is the most used and widely excepted currency internationally for global business transactions.
• It is the tenth-highest per capita GDP in the world.
• United States is the third largest oil producing economy in the world.
• It
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• 26 of P&G based brands like tide, bounty, and crest are earning more then a billion dollars in net annual sails.
• P&G’s stock price is recorded at $83.4/share.
• The number of shares of common stocks outstanding for Proctor & Gamble are 2,700,509,874 stocks.
P&G SWOT Analysis: -
Strengths:
• Time tested and successful business model which focuses on cost effectiveness.
• P&G is associated with tried, true, tested and reputed products.
• P&G’s growth rate is recorded to be grater then 14% annually.
• Acquiring newly emerging well performing companies. Ex: Gillette.
Weaknesses:
• Highly competitive industry because it is an FMCG the company providing larger range of products with good quality and low prices will lead the market.
• It is highly dependent on raw materials and other commodities.
Opportunities:
• Global trends going towards going green and P&G being one of the first FMCG doing so.
• Global middle class will increase by 1.4 billion who are P&G’s target customers.
• 95% if population growths to be in developing countries and these countries have the largest concentration of P&G’s target customers.
Threats:
• Other large companies like Kimberly Clark, Johnson&Johnson expanding and competing with P&G in emerging

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