Shanae McKenzie
Unit 20
P2: Explain two models of behaviour change that have been used in recent national health education campaigns.
intro
In this assignment I will be explaining two models of behaviour change which has been used in recent national health education campaigns. There are several different types of models of behaviour which displays the change in the latest national health education campaigns. I will be explaining about the planned behaviour theory and the social learning theory.
The Planned behaviour theory began in 1980 when it was known as the Theory of Reasoned Action which helped estimate an individual’s aim when trying to engage in a behaviour at a certain time and place. The main aim of this theory was to describe …show more content…
The campaign was broadcasted in many different ways which involved online channels, TV, press, radio and several co-workers to display the campaign messages. The aim of the campaign is to target smokers to alert them of how poisonous and invisible the risks are especially when smoking around children although they may not intend to harm them. On top of that, 80 per cent of cigarettes are invisible, and with this campaign it will allow individuals who smoke to be more alert of how dangerous it could affect an individual’s health making it more visible. Furthermore, the adverts are there to show how children can easily be effected by smoke and how regardless of where their parents may be. For example, a parent smoking in the back garden with the window opened causing the smoke to get back into the house where the children may be. It is there to support what the National second hand smoke campaign is really about and the effects of it. (Public Health England, 2015) The Health Belief Model (HBM) is known to be one of the most helpful models in relation to health behavior. This has been a very successful model which has promoted the importance of medical compliance, health screening use, condom use and much more to …show more content…
The theory shows how many different types of concepts can have an effect on an individual’s behaviour e.g. from our peers, family members, television, celebrities and many others. This also relates back to how important role models are and how they can have a big impact on children. Albert bandura in 1977 stated that behaviour is learned depending on our environment and through the process of observing the behaviour is learned e.g. children like to perceive what they see and this is exactly how they learn and imitate behaviours that they have seen other people do. An experiment was made to prove this theory by Bandura, a doll was used for the experiment (the Bobo doll) to prove what he was explaining as to how children look up to older people. (DanielaPaulo Unit 8 P1, 2014) In relation to smoking it underlines certain health behaviours and how displeasing smoking is. Operant theory has a sense of element as it explains how rewarding a behaviour only increases the chances of doing it again but when the behaviour is punished it decreases the chances of it happening and then it completely stops. As explained before family and friends can be seen as role models although, the media shows countless models related to behaviour. Individuals who are wealthier have more of an influence on individuals rather than those who are not so wealthy. Modelling can either increase
Unit 20
P2: Explain two models of behaviour change that have been used in recent national health education campaigns.
intro
In this assignment I will be explaining two models of behaviour change which has been used in recent national health education campaigns. There are several different types of models of behaviour which displays the change in the latest national health education campaigns. I will be explaining about the planned behaviour theory and the social learning theory.
The Planned behaviour theory began in 1980 when it was known as the Theory of Reasoned Action which helped estimate an individual’s aim when trying to engage in a behaviour at a certain time and place. The main aim of this theory was to describe …show more content…
The campaign was broadcasted in many different ways which involved online channels, TV, press, radio and several co-workers to display the campaign messages. The aim of the campaign is to target smokers to alert them of how poisonous and invisible the risks are especially when smoking around children although they may not intend to harm them. On top of that, 80 per cent of cigarettes are invisible, and with this campaign it will allow individuals who smoke to be more alert of how dangerous it could affect an individual’s health making it more visible. Furthermore, the adverts are there to show how children can easily be effected by smoke and how regardless of where their parents may be. For example, a parent smoking in the back garden with the window opened causing the smoke to get back into the house where the children may be. It is there to support what the National second hand smoke campaign is really about and the effects of it. (Public Health England, 2015) The Health Belief Model (HBM) is known to be one of the most helpful models in relation to health behavior. This has been a very successful model which has promoted the importance of medical compliance, health screening use, condom use and much more to …show more content…
The theory shows how many different types of concepts can have an effect on an individual’s behaviour e.g. from our peers, family members, television, celebrities and many others. This also relates back to how important role models are and how they can have a big impact on children. Albert bandura in 1977 stated that behaviour is learned depending on our environment and through the process of observing the behaviour is learned e.g. children like to perceive what they see and this is exactly how they learn and imitate behaviours that they have seen other people do. An experiment was made to prove this theory by Bandura, a doll was used for the experiment (the Bobo doll) to prove what he was explaining as to how children look up to older people. (DanielaPaulo Unit 8 P1, 2014) In relation to smoking it underlines certain health behaviours and how displeasing smoking is. Operant theory has a sense of element as it explains how rewarding a behaviour only increases the chances of doing it again but when the behaviour is punished it decreases the chances of it happening and then it completely stops. As explained before family and friends can be seen as role models although, the media shows countless models related to behaviour. Individuals who are wealthier have more of an influence on individuals rather than those who are not so wealthy. Modelling can either increase