2. Situation Analysis
2.1 Environmental Analysis
The environment in which Origin Energy operates determines the feasibility of opportunities and threats identified in other forms of analyses, as well as providing more information about strengths and weaknesses. The technological, social, political and economic environments have been identified.
Throughout the years Origin Energy has used varying ways to run the organisation and also activities to obtain the natural resources such as oil and gas for their business production. In 1997, it “invested its assets into technology [focusing] on natural gas explorations and productions, energy retailing, power generation and investment in energy infrastructure and management services” Origin Energy, 2008.
An article in The Age (2004) stated “Origin Energy didn’t want to buy