Advertisements are used by many companies to show the public their product. Due to the large amount of advertisements in the world, many companies go out of the way to find new ways to catch a viewer’s attention. But occasionally, some companies don’t properly consider what the target audience would want to see. One such company is Dettol, a company that sells cleaning products. Dettol’s ad shows an image of a murder scene with the caption “when ordinary soap just won’t do.” Not only is the ad’s argument weak, but the advertisement itself doesn’t appeal strongly to ethos or pathos through its image, and most of the target audience would find the advertisement very unappealing from a moral standpoint.
The advertisment’s argument broke down …show more content…
This advertisement appears to show that the company, Dettol, supports violence because they suggest it as a way their soap can be used. As a result, this heavily damages the ethos part of the argument since it shows that the people at Dettol don’t have good morals and should, therefore, be avoided. This advertisement is also difficult to appeal with emotionally. Instead of making a viewer feel comfortable and relaxed at seeing the image, the advertisement clearly jumps out at the viewer and frightens them away. And once an association has been made between the product and the act of killing, consumers will be less likely to buy the product. Clearly, a misuse of …show more content…
By suggesting that their products can be used to cover up a murder scene, Dettol is unknowingly approving the act of murder, and this causes their argument to immediately break down. The advertisement’s use of ethos is very ineffective since they don’t view murder as wrong, and their use of pathos is also very ineffective because the consumers who see the advertisement might not want to buy anything that initially gave them a sense of fear. Despite the ad’s inclusion of logos, the events going on in the background distracts the viewer from the numbers which are significantly smaller. Also, the advertisement itself includes very little of what a target audience may want to see, but instead shows a murder scene. Overall, the advertisement’s argument is very unappealing because Dettol didn’t take into account the opinions of their
The advertisment’s argument broke down …show more content…
This advertisement appears to show that the company, Dettol, supports violence because they suggest it as a way their soap can be used. As a result, this heavily damages the ethos part of the argument since it shows that the people at Dettol don’t have good morals and should, therefore, be avoided. This advertisement is also difficult to appeal with emotionally. Instead of making a viewer feel comfortable and relaxed at seeing the image, the advertisement clearly jumps out at the viewer and frightens them away. And once an association has been made between the product and the act of killing, consumers will be less likely to buy the product. Clearly, a misuse of …show more content…
By suggesting that their products can be used to cover up a murder scene, Dettol is unknowingly approving the act of murder, and this causes their argument to immediately break down. The advertisement’s use of ethos is very ineffective since they don’t view murder as wrong, and their use of pathos is also very ineffective because the consumers who see the advertisement might not want to buy anything that initially gave them a sense of fear. Despite the ad’s inclusion of logos, the events going on in the background distracts the viewer from the numbers which are significantly smaller. Also, the advertisement itself includes very little of what a target audience may want to see, but instead shows a murder scene. Overall, the advertisement’s argument is very unappealing because Dettol didn’t take into account the opinions of their