Nestle Brand Analysis

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PART A

Branding
The most importance part for branding is help consumers to identify products. It can be represent products benefit and features inside consumers mind and motivate them choose the particular products due to the brand name are famous and attractive. A good brand can direct influence consumers purchase decision and also can encourage consumers to purchase their products during negative economy (purelybranded.com 2016). For example Nike is a well-known brand that everyone recognizes that and they mainly produce sport equipment like shoe and jersey. In addition, consumers not just buy the Nike shoe benefit or feature and consumers buy because of Nike is trustworthy brand (John William 2016).
Packaging
The packaging of the products …show more content…
The founder of Nestle is Henri Nestle during 1867years.Nestle mainly products are food and beverage like dairy product, coffee and tea, frozen food, snacks and etc. Next, Nestle mission is “Good Food, Good Life”, they believe can deliver the health lifestyle concept to consumers around the world. The Nestle favorite brands in Australia are MAGGI, ALLEN'S, NESCAFÉ, MILO, CARNATION, UNCLE TOBYS, KIT KAT, and PURINA. There are 5000 people are employed, 12 factories and 5 distribution center in Australia (www.nestle.com.au …show more content…
These particular products are using fresh milk and no artificial colouring to produce. In addition, the features and benefit for this product is help to maintain your body intestinal environment and improve the digestion and absorb good bacteria for the body. This new drink are under the category of low fat is due to Nestle want to bring healthy culture concept to consumer and be one of the trustworthy healthy drink brand in consumer mind. On the other hand, the new milky drink gets the 1SO9000 approved by International Organization for Standardization to prompt that this product are safe to drink. Never the less , the size of the drink divided to 700g and 200g per bottles and each bottles will show the clearly nutrition label on the drink to let consumer how much energy that absorb after drink per

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