Contents
HISTORY 1
1. MARKET STRUCTURE: 1
2. INDUSTRY PLAYERS 2
2.1 Asian paints: 2
2.2 Kansai Nerolac 3
2.3 Berger paints 3
3. INDUSTRY ANALYSIS- Porter’s five forces analysis 3
3.1 Threat of new entrants 3
3.2 Bargaining power of suppliers 4
3.3 Bargaining power of buyers 4
3.4 Threat of competition 4
3.5 Threat of Substitutes 4
3.6 Power of Complements 5
3.7 PEST analysis of the Indian paint industry: 5
4. KEY SUCCESS FACTORS : 6
5. PROFITABILITY: 6
6. CHANGING INDUSTRY STRUCTURE and SUSTAINABILITY: 7
6.1 Evolution of the industry 7
HISTORY
The Indian paint industry is nearly 100 years old. Shalimar paint was the first firm that set up a factory in Kolkata in 1902. Industry had two foreign companies and small producers until World War …show more content…
It’s Asia's third largest paint company and India's largest paint company with a turnover of INR 96.32 billion. It is the market leader in Indian decoratives segment. It also provides home painting solutions and services besides Industrial coatings and ancilliaries. The company's brands are decorative paints, Industrial coatings, ancillaries
Asian paints made a foray into automotive paints in 1997 through a joint venture with PPG Industries called PPG Asian paints. Major paint brands owned by the company are: Ace & Apex, Apcolite, Touchwood Apex, Royale Play, Apex Ultima, Royale, and Tractor Emulsion.
2.2 Kansai Nerolac
Kansai Nerolac, based in Mumbai, is the market leader in industrial paint with a market share of 40% and is third largest decorative paint company in India. It is a subsidiary of Kansai nerolac paints, JAPAN engaged in the industrial, automotive and powder coating business.
Technologically innovative products are the company's hallmark. Kansai Nerolac Paint offers differentiated products with a focus on being eco-friendly and healthy. Its key products and brands belong to decorative paints, automotive coatings and performance coatings
2.3 Berger paints
Berger paints is India’s second largest decorative paint player. It services the market through a distribution network of 82 stock points and 12,000+ paint
HISTORY 1
1. MARKET STRUCTURE: 1
2. INDUSTRY PLAYERS 2
2.1 Asian paints: 2
2.2 Kansai Nerolac 3
2.3 Berger paints 3
3. INDUSTRY ANALYSIS- Porter’s five forces analysis 3
3.1 Threat of new entrants 3
3.2 Bargaining power of suppliers 4
3.3 Bargaining power of buyers 4
3.4 Threat of competition 4
3.5 Threat of Substitutes 4
3.6 Power of Complements 5
3.7 PEST analysis of the Indian paint industry: 5
4. KEY SUCCESS FACTORS : 6
5. PROFITABILITY: 6
6. CHANGING INDUSTRY STRUCTURE and SUSTAINABILITY: 7
6.1 Evolution of the industry 7
HISTORY
The Indian paint industry is nearly 100 years old. Shalimar paint was the first firm that set up a factory in Kolkata in 1902. Industry had two foreign companies and small producers until World War …show more content…
It’s Asia's third largest paint company and India's largest paint company with a turnover of INR 96.32 billion. It is the market leader in Indian decoratives segment. It also provides home painting solutions and services besides Industrial coatings and ancilliaries. The company's brands are decorative paints, Industrial coatings, ancillaries
Asian paints made a foray into automotive paints in 1997 through a joint venture with PPG Industries called PPG Asian paints. Major paint brands owned by the company are: Ace & Apex, Apcolite, Touchwood Apex, Royale Play, Apex Ultima, Royale, and Tractor Emulsion.
2.2 Kansai Nerolac
Kansai Nerolac, based in Mumbai, is the market leader in industrial paint with a market share of 40% and is third largest decorative paint company in India. It is a subsidiary of Kansai nerolac paints, JAPAN engaged in the industrial, automotive and powder coating business.
Technologically innovative products are the company's hallmark. Kansai Nerolac Paint offers differentiated products with a focus on being eco-friendly and healthy. Its key products and brands belong to decorative paints, automotive coatings and performance coatings
2.3 Berger paints
Berger paints is India’s second largest decorative paint player. It services the market through a distribution network of 82 stock points and 12,000+ paint