Case Study Mystic Monk Coffee

Decent Essays
The idea of Mystic Monk Coffee started one day thanks to an idea claimed by Father Daniel Mary in the state of Wyoming. With only 13 monks at the time, he sold the idea of building a new monastery to be called Mount Carmel in the Rocky Mountains. His vision of growing from 13 to 30 monks revolved his need to purchase a piece of land of about 500 acres that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. In the end the so called “Carmelite Monks” were able to achieve their goal of purchasing land to freely practice their traditions and customs, but it appears as if the coffee business was not the mayor player to accomplish such goal.
The Carmelite Monks
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Consider applicants for other purposes. With 6 hours of production from both roasters we can estimate a total of 915 pounds produced for the day. This opportunity can be seen as a probationary or evaluation period for those who would like to join the Carmelite Monks. Since this idea can potentially increase personnel and assuming that the new and current bean roasters would be operational, keeping up with demand and issues with packaging can be discarded as potential issues. Most important, the process would be performed without compromising or interfering with any of the monks’ daily schedule.
3. Look or investors. While the coffee business might seem to be overloaded, why not look for investors to exploit the idea of Mystic Monk Coffee. Bringing investors into the equation allows for a different market segment than that of mostly Catholics. I would suggest the creation of a Board that will help determine the best direction for the company to take in order to maximize returns for investors.
While my suggestions could potentially help increase profits, Carmelite Monks might not be opened up to the idea of bringing in outsiders into their daily life and operations. Even though they have contact with the outside world, their interaction seems to be very limited at that is something to

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