Lion Music Productions Executive Summary

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Company Name: Lion Music Productions
The name “Lion Music Productions” relates to our school because the lion is our mascot. We decided to create a short and simple company name so that it can be easily remembered by the students. We decided to incorporate music productions because the events we hold are specifically related to music. We also decided to include the word lion in our logo because this is the mascot of our school R.H. King Academy, the same place where our company is located. Our company name clearly displays information such as who we are, and what we do to our customers.
Brand image:
The logo that we designed displays important aspects that represent our company. As a group, we decided to make our logo unique, simple, and
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At our event, our participants will watch others share their talents with them. These performers will be selected ahead of time through auditions that will be held. There will also be educational information that will be provided in between each performance along with a trivia game at the end.
The students will sit together in a large group on the bleachers and chairs as this will allow them to watch the show together with their friends, feel comfortable, and enjoy the show. At the same time, our survey displayed how a majority of the people enjoy spending time with their friends during their spare time which are needs that can be met at this event. To participate in our event, there will be an admission fee of $2.00 per person which is reasonable as a majority of the people surveyed were willing to pay below $5. We decided to lower the price to $3.00 at first however, after communicating and receiving opinions from our fellow classmates, we realized that decreasing the price will bring in more customers. A $2.00 entrance fee is a reasonable amount for students as we will be providing participates with snacks and the profits made will allow us to collect a certain amount of money to donate to charity. We have also planned on using a promotional strategy by allowing groups of 4 pay $6.00 instead of $8.00 which we hope will effectively increase the
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We decided to choose this topic because it is something that is slowly beginning to become a topic people are concerned about yet do not know a lot about this issue or are unaware of how they can take action. We will be incorporating this issue about sexual violence into our talent show by sharing a few facts, and few tips on how to take action on this issue. We will also be providing the participants with a white ribbon for them to clip on, representing the Me Too movement concerning sexual violence. According to our market research survey, a majority of the students were unaware of the Me Too movement. We decided to use this method because we believe that this way, participants will both be entertained but also educated about this issue and taking action. Before beginning the talent show, as a team, we will provide the participants with snacks as they come in and guide them to the bleachers where they can sit during the event. Then we will spend a few minutes going over a few rules while watching the talent show and also inform the participants about why we will be hosting the event which is to educate them about sexual violence. Once the talent show starts, we will have one performance take place and then provide our audience with a few facts about sexual violence as they next performance gets ready to go on. This process is repeated throughout the entire

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