Motivation in Marketing Essay

1627 Words 7 Pages
Index

1. Introduction.......................................................................................2

Nature of marketing and its role within business. .........................3

2. Motivation theories.........................................................................4-9

Consumer buying behaviour. .......................................................4-9

3. Conclusion...........................................................................................10
4. References............................................................................................11

Introduction

Marketing includes a huge range of domains which are considered to be significant. The main purpose of a marketer is to
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For instance, the mantra at Procter &Gamble, one of the world’s leading consumer products organizations, is that it must win at the first and second moments of truth. In fact, it happens in the shop where a customer makes a decision which brand is better to select.

________________________________________ Generally, it is executed by marketing managers, product managers. It appears in the form of products, shops, promotions, advertisments, prices, sales etc. The function consists of 4 stages:

• Analysis
A trade has to be comprehensible. Prior to launch a development plan, it is needed to conduct a detailed market analysis for making an impact on those trades.

• Planning arketing programs and events must be designed for influencing the market's customers and consumers, and even the firm's competitors.

• Execution
The marketing occasions are executed in the markets as advertisements, sales and prices.

• Monitoring
Markets are always have to be controlled. The targeting, assumptions upon which the upcoming events are based must be continually evaluated;

Motivation. Consumer buying behaviour.
It is very essential for marketers to comprehend motives that impact consumers as it establishes and determines consumer buying behaviour. Motivation is what stimulates all human behaviour. The motivation process is launched by the voltage which is created by unsatisfied want. Basically, the needs which are at the radical of the motivation process are

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