Blackberry's Strategy And Competitive Strategy: Blackberry

Great Essays
Register to read the introduction… When the iPhone was launched, BlackBerry had a better quality phone on the market and had larger sales in the market and great brand reputation but soon they were falling due to the lack of marketing. BlackBerry spent and continues to spend significantly lower amounts ($41.3 million) on marketing, about 10 times lower than Apple ($400 million) and 8 times lower than Samsung ($334 million) in 2012 (Bennett, 2013). While BlackBerry shares something in common with Apple that their devices are ran on their own operating system, BlackBerry users have a negative experience. The lack of customers to BlackBerry means the less likely app developers will spend money on developing an app specifically for BlackBerry which means BlackBerry customers have lower amounts of apps available to them. Another BlackBerry weakness is seen by the lack of presence in the tablet market. BlackBerry tried to launch their PlayBook tablet but that was an unsuccessful effort since it captured only a small market share, resulting in losses for the company. Without this presence in the tablet market it is hard for BlackBerry to compete with competitors like …show more content…
Porter, a Harvard University professor, developed an article in 1979 which discusses the five competitive forces that shape strategy within a particular industry (Porter, 2011). Porter makes the assumption that all industries are not the same in terms of profit potential and some may be much more attractive than others (Coulter, 2010). He created the five forces model to help businesses further understand all aspects of an industry beforehand, so that the best possible strategic decision can be made (Porter). (Porter) states that “industry analysis and looking at the competitive environment is the starting basic discipline of any strategy formulation process”. The five forces that evaluate the opportunities and threats in greater detail within an industry include current rivalry, potential entrants, bargaining power of buyers, bargaining power of suppliers and substitute products (Coulter). The mobile operating system (OS) industry is a very complex technological industry, which already includes the existence of four superpower companies. Using Porter’s five forces model, the mobile OS industry will be evaluated, specifically highlighting Android, iOS, Windows Phone (WP) and BlackBerry

Related Documents

  • Improved Essays

    Evaluate the company’s approach Broadly speaking, all the business activities involves a certain degree of risks. When the domestic firm’s business activities happened across the border, it will generates an additional risks whereas no longer happens in domestic country area – Country-risk. In additional, Country-risk various exists whatever the level of economic development of the country (KOBRIN, 1979). Thus, Country-risk analysis for the case aim to identified the potential risks that enhance the expected return of a cross-border investment.…

    • 976 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Rhetorical Analysis Apple

    • 1249 Words
    • 5 Pages

    Apple Company so far is one of the best performing technological company. At the moment, Apple was awarded the best company, with the leading innovations. In the article, the author says that Apple Company is producing devices that are not of good quality. In addition, by statistics, many people when asked about the preference of mobile devices, that is, when asked between Apple and other companies such as Samsung or Sony, most people will prefer associating with Apple product. For this reason, Cory’s allegations that Apple devices are not preferred in the market does not bring about any…

    • 1249 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    One article points out that “a key part of Apple’s approach to products is that it deliberately creates devices that will appeal to the broadest possible market. However, many people don’t seem to understand that Apple doesn’t chase niche markets. All they know is that someone else in the industry has a phone with a feature that Apple doesn’t include” (Moltz). Therefore, if Apple wants to continue increasing their profits, they need to develop more products that appeal to a different kind of market or even a market that hasn’t been addressed or provided for. There is no doubt that sales would increase if there were more differentiation within Apple products as well as an increase in their overall market.…

    • 2889 Words
    • 12 Pages
    Superior Essays
  • Improved Essays

    The iPod product line, is in the “Growth’ stage of the Industry Life Cycle. Sales of the iPod have nearly doubled three years straight. The iPhone, being introduced recently, is in the “Embryonic” stage. Just as the Macintosh computer product line has seen a renewed increase in total product sales, we suspect the iPhone will see favorable increases in unit sales due to the innovation consumers have seen in Apple’s product…

    • 701 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    I will analyze Verizon using Porter’s Five Forces Model. Verizon faces a strong threat of existing competition. This force deals with the effects of competing firms which influence Verizon as an organization. There are many external factors which guide me to my position regarding existing competition. Besides Verizon, there are other companies that provide similar services as Verizon.…

    • 1190 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    4.0 Porter’s Five Forces The Porter’s five forces of the observer determine the competitiveness of competitors, the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers and the threat of alternative products and services. 4.1 Rivalry Among The Competitors (high to moderate) The use of concentrated coffee does not depend on the cost of the item, but the difference between each item and respect includes variables such as the brand estimate of the item, the market situation of the organization, and the nature of the customer's interest. a) The highly competitive business model…

    • 789 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Both Apple and Android have an extremely large app markets when compared to other companies like Blackberry or Windows. The two distinct platforms have thousands of apps to pick from, but in actuality the numbers don’t matter much. Each company has hit its demand mass long ago by maintaining the most popular and appealing apps to users. Nonetheless, the difference between the two is how the apps are downloaded into each operating system. A stickler for control, Apple has the authority to pick and choose which apps are sold in its market, and the Apple market is the only method to purchase apps for those devices.…

    • 731 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    What Is Somersby Cider?

    • 2201 Words
    • 9 Pages

    Introduction Somersby cider is a brand of 4.5% ABV cider by Danish brewing company Carlsberg Group. Developed in 2008, it was originally developed for the Danish market, but today has been launched in more than 46 markets, including all of Europe, Ukraine, Russia, Australia, Malaysia, Taiwan, South Korea, Canada, Nepal and the USA. Of the world's ten biggest cider brands, Somersby was the one that grew most in 2012. In 2012, Carlsberg UK developed and introduced a new version of Somersby Cider specific to the United Kingdom market.…

    • 2201 Words
    • 9 Pages
    Improved Essays
  • Improved Essays

    Unfortunately, when both the IPhone and Samsung Galaxy had entered the market the brand began to see a huge decline in its sales. The brand continues to struggle in the market, which many find surprising since ten years ago almost everyone owned the…

    • 1028 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Trevor Leonhardt Gross Argumentative Essay 11 October 2016 Apple vs Android Introduction 340,000. That 's how many iPhones sold in the year of 2012, Per day. Apple Inc. has been slowly making there way to the top since 1976. Apple has created many devices since 1976, and since then, Apple has created better features on there phones, Apple had added things like fingerprint recognition lockscreen, better looking home screens, more apps, etc. Some may argue that android is better than Apple because Android might have more features or easier to use software, but one may argue that Apple is most definitely better than android.…

    • 930 Words
    • 4 Pages
    Improved Essays
  • Brilliant Essays

    Web. 9 Oct. 2015. . • Dilger, Daniel E. "Apple IPhone 3G Sales Surpass RIM’s Blackberry." RoughlyDrafted RSS. 21 Oct. 2008.…

    • 1185 Words
    • 5 Pages
    Brilliant Essays
  • Improved Essays

    The Porter’s Five Forces analysis is a strategic management method used in examining an industry and comprehending basic controls of revenue in a specific industry. The management team of Wynn Resorts, Limited can apply Porter’s Five Forces to see how each of the forces impact profitability and develop a method for improving Wynn Resorts, Limited’s competitive advantage as well as the industry’s lasting profitability. The analysis assesses the Threat of New Entry, Supplier Power, Buyer Power, Threat of Substitution, and Competitive Rivalry. Threat of New Entry The new entrants in Resorts and Casinos bring advancement and better approaches for getting things done.…

    • 768 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    1.Introduction Paragraph The taxi has for quite some time been one of the prevailing types of transportation in urban areas around the world. Medallions are small metal plates which are attached to the hood of the vehicle as proof of the right to pick up passengers, who can only hail yellow cabs with a medallion in the street. Most cities placed government regulations to control the oversupply of taxis by late 1930s. This was intended to balance out costs, guarantee the wellbeing and nature of cabs, and give drivers a reasonable wage.…

    • 705 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Provide suggestions or recommendations to disadvantage as discussed earlier. Every different company have their own different ways to running their business. Their ways may be similar with the other company but Apple Inc. always operating their company with their own unique method. It helps their company seem different compare with the other company in smartphone and technology area, and the greatest harvest is they had successfully winning the interest of the customers. These special methods bring all kinds of benefits, but at the same time, they also bring many disadvantages to…

    • 1080 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Developers don’t need to worry about the changes made by another brands like in Android Phones. However, by having less options of choice, iPhone consumers are tied to the few models available in the market. Like an apple can just be green or red, iPhones can be found in less options. If a person does not like the design or…

    • 825 Words
    • 4 Pages
    Improved Essays