MKT 571 Week 6 Quiz 1
Which of the following refers to the ability to meet humanity's needs without harming future generations?
• Sustainability
• Greenwashing
• Ecological footprinting
• Scalability
2
______ is an obligation to act in a way expected of a reasonable person.
• Reliance
• Liability
• Litigation
• Duty
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3
Your firm has decided to enter the international market with your product called Trema, a combination of a pocket organizer and cell phone. Even though the product has been a huge success in the home country, market research suggests some changes may be required before it can be introduced in Europe. Your CMO is of the opinion that …show more content…
• Effective reach
• Market share
• Customer acquisition
• Stock cover in days
13
The purpose of profitability control is to
• evaluate and improve the spending efficiency and impact of marketing expenditures
• examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
• understand the efficiency of the sales force, advertising, sales promotion, and distribution
• examine where the company is making and losing money
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14
A marketing audit is typically best conducted by a(n)
• internal department
• outside consultant
• internal marketing executive
• self-audit
15
________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.
• Marketing …show more content…
• Marketing science
• Manual marketing
• Mass marketing
• Marketing