Executive Summary
In this study I will be collecting information and doing research on two different Fast Food franchises, Nando’s and KFC. These two franchises are direct competitors of each other because both are ‘chicken’ based franchises and they are the biggest and most well-known brands in this market.
I will be focusing on the marketing aspect of each franchise and from this I will write up a conclusion as to which franchise, Nando’s or KFC is more successful solely based on their marketing. In turn after my conclusion I will suggest ways in which the ‘unsuccessful’ company would be able to improve on their current business model.
I will also be performing primary research in the form of questionnaires in which I will be collecting …show more content…
The pair soon bought the restaurant for R 354 000 because they both fell in love with the Peri-Peri marinade and wholesome flavour of the flame grilled chicken, they named their new restaurant Nando’s after Fernando’s first-born son. Nando’s expansion would not have been possible without Dick Enthoven’s financial contribution. Dick Enthoven got to know Fernando Duarte and Robert Brozin in 1979 and eventually gave them a much-needed loan to help them expand across South Africa and then internationally. Nando’s expanded rapidly and by 1990 they had four stores, three in Johannesburg and one in Portugal. Dick Enthoven’s son, Robby Enthoven, was the reason Nando’s was able to expand to the United Kingdom in 1992. Robby Enthoven came up with the order at the till, sit down and wait for your food philosophy, after taking on the struggling stores in Ealing, West London. By 1995 Nando’s had 45 restaurants in South Africa and 17 across the rest of the world. In 1997 there were 46 restaurants internationally and 71 in South Africa and by 2012 Nando’s opened their 1 000th store …show more content…
The cheeky and brave nature of their adverts is what draws the customers to Nando’s, they have a reputation for poking fun at political and social issues or even directly at politicians. Nando’s does not do much advertising in terms of printed media however they do place adverts in magazines and in the past when they had just started they did a lot of flyers due to the fact that technology had not developed as much. Nando’s doesn’t do much in the line of sales promotion, they only do special offers however their point of sale is done extremely well because their waiters and people behind the counters are very friendly and are always willing to help you find your desired meal. Nando’s has a good public image as they are a popular and well-established franchise however their cheekiness often lands them in trouble because of their political satire. This has resulted in some of their adverts being banned because a portion of the public view their adverts to be insensitive and offensive. “The ads defined and created the brand character of Nando’s; we have become a social commentary brand in SA meaning we can say what other people are thinking.” says Robert
In this study I will be collecting information and doing research on two different Fast Food franchises, Nando’s and KFC. These two franchises are direct competitors of each other because both are ‘chicken’ based franchises and they are the biggest and most well-known brands in this market.
I will be focusing on the marketing aspect of each franchise and from this I will write up a conclusion as to which franchise, Nando’s or KFC is more successful solely based on their marketing. In turn after my conclusion I will suggest ways in which the ‘unsuccessful’ company would be able to improve on their current business model.
I will also be performing primary research in the form of questionnaires in which I will be collecting …show more content…
The pair soon bought the restaurant for R 354 000 because they both fell in love with the Peri-Peri marinade and wholesome flavour of the flame grilled chicken, they named their new restaurant Nando’s after Fernando’s first-born son. Nando’s expansion would not have been possible without Dick Enthoven’s financial contribution. Dick Enthoven got to know Fernando Duarte and Robert Brozin in 1979 and eventually gave them a much-needed loan to help them expand across South Africa and then internationally. Nando’s expanded rapidly and by 1990 they had four stores, three in Johannesburg and one in Portugal. Dick Enthoven’s son, Robby Enthoven, was the reason Nando’s was able to expand to the United Kingdom in 1992. Robby Enthoven came up with the order at the till, sit down and wait for your food philosophy, after taking on the struggling stores in Ealing, West London. By 1995 Nando’s had 45 restaurants in South Africa and 17 across the rest of the world. In 1997 there were 46 restaurants internationally and 71 in South Africa and by 2012 Nando’s opened their 1 000th store …show more content…
The cheeky and brave nature of their adverts is what draws the customers to Nando’s, they have a reputation for poking fun at political and social issues or even directly at politicians. Nando’s does not do much advertising in terms of printed media however they do place adverts in magazines and in the past when they had just started they did a lot of flyers due to the fact that technology had not developed as much. Nando’s doesn’t do much in the line of sales promotion, they only do special offers however their point of sale is done extremely well because their waiters and people behind the counters are very friendly and are always willing to help you find your desired meal. Nando’s has a good public image as they are a popular and well-established franchise however their cheekiness often lands them in trouble because of their political satire. This has resulted in some of their adverts being banned because a portion of the public view their adverts to be insensitive and offensive. “The ads defined and created the brand character of Nando’s; we have become a social commentary brand in SA meaning we can say what other people are thinking.” says Robert