a. Yes b. No
2). Are you aware of brands available in market ? If yes then name few of them :
a. _______________________
b. _______________________
c. _______________________
d. _______________________
3). Give the ranking to following factors that influence your purchase decision while buying fairness creams ?
a. Price b. Quality c. Brand Image
d. Promotional Offers e. Word of mouth f. Availability www.allprojectreports.com g. Ranges available h. Advertisement I. Others
4). Rank these brands on the basis of factor given below :
Factors Fair &
Lovely
Garnier Emami Fairever Fairone Revlon Loreal
Quality
Price
Availability
Brand image
Promotional Offers
Advertisement
Ranges available
5). Which brand you prefer to buy ?
a. Fair & Lovely b. Garnier c. Emami
d. Fairever e. Fairone f. Revlon
g.