Media: Through an International Lens Essay

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The media impacts the lives of people all around the world on a daily basis. From denim jean television advertisements to headline news of international disasters our main source of communication as human beings has become a means of leisure, entertainment and a source for information. People search for ways to correct their insecurities, change or reinforce their beliefs, and become socially acceptable through media outlets. Whether nations need to spread news or people want access to tabloid scandals, the media has evolved to a point where it governs our lives in many ways. The media industry as a whole not only influences lives globally but has an astonishing impact on international communication by enhancing, diminishing and creating …show more content…
The U.S. is currently spending close to 1.2 trillion dollars on information and technology expenditure. According to the Indian Official Population Clock there are 1,191,220,000 people living in India. The UNESCO Institute for Statistics states that 60 million people in India watch television and 59 million read the newspaper. India is currently spending over 55.3 billion dollars on information and technology expenditure. According to the Brazilian Official Population Clock 193,902,000 people live in Brazil. The UNESCO Institute for Statistics states that 36.5 million people in Brazil watch television and 7.1 million read the newspaper. Brazil is currently spending 68.7 billion dollars on information and technology expenditure. On a whole these three countries are spending more than 1.3 trillion dollars for media and the influential power it has over the people that live there. In Global News Access: The Impact of New Communication Technologies, Carla Brooks analyzes the situation in which the world has placed itself with regards to media and its effect on society. Brooks explains early in her book that television is becoming more believable than many other sources people relied on in the past such as the church. Although her research is relatively dated, Brooks sheds light on disastrous behavior to come, “It’s not hard to create opinion because people believe TV.” (10) The media creates a world that people can relate to but also cannot have which

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