Media Plan The social networking sites and the internet completely have changed the media marketing concept, but more than two-third of the advertisement is still seen in the traditional channels of media (Young, 2014). A smartphone industry is very much competitive and a proper media planning is essential for the company to maintain its grab over the market.
Identification of Target Maket According to Angelo and Vladimir (2011), a single product (goods/services) that appears appealing to everybody is almost impossible to get. To effectively market its product, a company needs to know who the exact market of the product is. According to the company itself, the target group for the smartphones is people of age group 12 to 25 years.. But in …show more content…
a company uses to achieve its marketing objectives is referred to as a marketing mix (McCarthy, 1998). Only one means of communication is not necessarily enough in today’s world. Gionee has also employed more than one means to communicate and stand competitive in the marketplace.
Advertising
Gionee prepares effective TV commercials. In its commercial, it doesn’t stress on buying the Gionee smartphone but without saying so it appeals to the viewers to buy them. Here it simply exhibits the features of the phone but doesn’t directly compel the audience to buy their smartphones. One of its tough competitors is Samsung which uses its brand name rather than the features and appeal its audience to buy the smartphone and own a Samsung but Gionee on the other hand does not exhibit so, it simply exhibits the features and its design keeping away the idea of using the brand name as a means of communication. Gionee is also abundantly present in newspapers and bill boards, but is not quite abundantly present over the …show more content…
The budget to be utilized for the purpose of promotion will be obtained from the previous year’s sales of Gionee smartphones. Since even today the traditional means of communication are widely used as customers have more trust over them, they will be given more priority than the new ones such as internet and mobile phones. More than half of the budget will be utilized for promoting in the traditional media namely television, newspapers and bill boards. The metropolitan office of Kathmandu doesn’t allow bill boards or hoarding boards to be kept in public places but such can be kept in bus stands, and be pasted in buses and the same will be done. Since Kantipur, Himalayan Times and Nagarik are the most popular daily here, 35% of the budget would be utilized in the newspapers, 25% would be utilized in television commercials, 15% for bill boards promotion, 10% in internet and social networking sites promotion, 10% for mobile promotion (via SMS) and 5% in miscellaneous. The details can be seen in the table given
Identification of Target Maket According to Angelo and Vladimir (2011), a single product (goods/services) that appears appealing to everybody is almost impossible to get. To effectively market its product, a company needs to know who the exact market of the product is. According to the company itself, the target group for the smartphones is people of age group 12 to 25 years.. But in …show more content…
a company uses to achieve its marketing objectives is referred to as a marketing mix (McCarthy, 1998). Only one means of communication is not necessarily enough in today’s world. Gionee has also employed more than one means to communicate and stand competitive in the marketplace.
Advertising
Gionee prepares effective TV commercials. In its commercial, it doesn’t stress on buying the Gionee smartphone but without saying so it appeals to the viewers to buy them. Here it simply exhibits the features of the phone but doesn’t directly compel the audience to buy their smartphones. One of its tough competitors is Samsung which uses its brand name rather than the features and appeal its audience to buy the smartphone and own a Samsung but Gionee on the other hand does not exhibit so, it simply exhibits the features and its design keeping away the idea of using the brand name as a means of communication. Gionee is also abundantly present in newspapers and bill boards, but is not quite abundantly present over the …show more content…
The budget to be utilized for the purpose of promotion will be obtained from the previous year’s sales of Gionee smartphones. Since even today the traditional means of communication are widely used as customers have more trust over them, they will be given more priority than the new ones such as internet and mobile phones. More than half of the budget will be utilized for promoting in the traditional media namely television, newspapers and bill boards. The metropolitan office of Kathmandu doesn’t allow bill boards or hoarding boards to be kept in public places but such can be kept in bus stands, and be pasted in buses and the same will be done. Since Kantipur, Himalayan Times and Nagarik are the most popular daily here, 35% of the budget would be utilized in the newspapers, 25% would be utilized in television commercials, 15% for bill boards promotion, 10% in internet and social networking sites promotion, 10% for mobile promotion (via SMS) and 5% in miscellaneous. The details can be seen in the table given