“Globalization is not a monolithic force but an evolving set of consequences - some good, some bad and some unintended. It is the new reality” (Larson, 2011). Although expanding the economy by limiting international borders has been viewed by some as the foremost key to increasing economic growth, others criticize this phenomenon as being beneficial solely to developed countries and argue that their growth is gained at the cost of those that are developing. There are a multitude of multi-national corporations which reflect both the positive and negative aspects of globalization. Through a thorough analysis of the sociological, economic, and political impact of Mcdonald’s in society one can gain insights into the positive and negative aspects
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However, some might also argue that the company’s astronomical net income has been achieved at the expense of its workers. Bottom-up globalization gives reference to groups against neoliberal policies that put profit before the basic needs of people, and arguably their groups may be against McDonald’s for the reasons discussed below (Kybartas, 2016). On May 19th of this year, McDonald’s was featured in the Daily Mail under the headline, “McDonald 's 'underpaying ' its Australian workers tens of millions of dollars a year under a union deal that excludes weekend penalty rates” (Millar, 2016). To explain, the article reveals McDonald’s has closed a deal with a well-known union affiliate that denies workers penalty rates. In addition, information has been found through the discovery of pay slips and rosters that explicitly show that 63% of their workers are paid one third less than minimum wage; this allows McDonald’s to essentially take millions of dollars away from deserving Australian workers. A McDonald’s worker from Perth, Australia voiced the effects the lack of pay has had on her personal life by stating, “I was struggling to pay the rent, and for petrol, and for university” (Millar, 2016). Therefore, through the expansion of the company outside of it’s American borders, McDonald’s has attributed to an increase financial difficulties for some …show more content…
It’s brand can be easily identified though its iconic golden arches and admittedly catchy slogan “i’m lovin’ it” however; it can also be publically recognized for the countless number of international lawsuits that have been filed by and against the corporation.To start, the company has played a significant role in publicizing trademark law due to its many disputes over the simple prefix “Mc” and its golden arches. To continue, McDonald’s has sued businesses in Denmark, the Philippines, Malaysia, China, Australia and the United Kingdom, due to the apparent usage of the prefix- Mc or similarly Mac. The frequent lawsuits filed and won by McDonald’s over the prefix truly demonstrates the magnitude of its association with McDonald’s and the great lenghts the company will go to in order to prevent confusion with other businesses. Whilst McDonald’s has filed a multitude of lawsuits against corporations, arguably, the most notable lawsuit filed against the corporation was entitled, “ Lienbeck v. McDonald’s Restaurant”. With regards to this case, a women by the name of Stella Lienbeck purchased coffee from McDonald’s restaurant and after spilling it on her pelvic area received 3rd degree burns, underwent surgery, and had to undergo additional medical treatment. Due to the severe damage that ensued because of the abnormally hot coffee ( 174 degrees fahrenheit instead of the normal 71-85) the
However, some might also argue that the company’s astronomical net income has been achieved at the expense of its workers. Bottom-up globalization gives reference to groups against neoliberal policies that put profit before the basic needs of people, and arguably their groups may be against McDonald’s for the reasons discussed below (Kybartas, 2016). On May 19th of this year, McDonald’s was featured in the Daily Mail under the headline, “McDonald 's 'underpaying ' its Australian workers tens of millions of dollars a year under a union deal that excludes weekend penalty rates” (Millar, 2016). To explain, the article reveals McDonald’s has closed a deal with a well-known union affiliate that denies workers penalty rates. In addition, information has been found through the discovery of pay slips and rosters that explicitly show that 63% of their workers are paid one third less than minimum wage; this allows McDonald’s to essentially take millions of dollars away from deserving Australian workers. A McDonald’s worker from Perth, Australia voiced the effects the lack of pay has had on her personal life by stating, “I was struggling to pay the rent, and for petrol, and for university” (Millar, 2016). Therefore, through the expansion of the company outside of it’s American borders, McDonald’s has attributed to an increase financial difficulties for some …show more content…
It’s brand can be easily identified though its iconic golden arches and admittedly catchy slogan “i’m lovin’ it” however; it can also be publically recognized for the countless number of international lawsuits that have been filed by and against the corporation.To start, the company has played a significant role in publicizing trademark law due to its many disputes over the simple prefix “Mc” and its golden arches. To continue, McDonald’s has sued businesses in Denmark, the Philippines, Malaysia, China, Australia and the United Kingdom, due to the apparent usage of the prefix- Mc or similarly Mac. The frequent lawsuits filed and won by McDonald’s over the prefix truly demonstrates the magnitude of its association with McDonald’s and the great lenghts the company will go to in order to prevent confusion with other businesses. Whilst McDonald’s has filed a multitude of lawsuits against corporations, arguably, the most notable lawsuit filed against the corporation was entitled, “ Lienbeck v. McDonald’s Restaurant”. With regards to this case, a women by the name of Stella Lienbeck purchased coffee from McDonald’s restaurant and after spilling it on her pelvic area received 3rd degree burns, underwent surgery, and had to undergo additional medical treatment. Due to the severe damage that ensued because of the abnormally hot coffee ( 174 degrees fahrenheit instead of the normal 71-85) the