Marketing Unhealthy Food To Children Essay

1301 Words 6 Pages
Marketing Children

Child obesity is a growing problem in today's society. "On average 28% of girls age 6-11 are overweight." Pediatricians are now seeing more and more children with high levels of cholesterol, high blood pressure, and adult on-set diabetes. In 1997 American children obtained 50% of their calories from added fat and sugar and only 1% of children's diets resembled the recommended proportions of the Food Pyramid.
The amount of money that is spent marketing to children is outrageous. Companies purposefully market to the young children's tastes in a variety of ways through package design, typefaces, pictures, and content. Key elements for successful marketing to young children are carefully and thoughtfully planned by
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After several studies were conducted, it was noted that no tangible benefit was see for schools, although benefits to advertisers was quite evident.
In many cases, financially strapped schools are receiving contributions from food companies in exchange for advertising. Quite disturbing that the law requires how children to come to a place 180 days out of the year where they must watch and listen to your advertising messages without interruption or competitions from others. Partnerships like this have enabled food companies to advertise in schools under the disguise of education. For example, Campbell Soups has offered a program called "Label for Education" that has encouraged children in schools to redeem soup labels for goodies such as basketballs, computers, and minivans. Because some schools are financially hurting, it is likely for them to be grateful for whatever aid they can get.
School cafeterias have problems when it comes to satisfying the nutritional needs of the children. Studies show that 50% of children's fat intake comes from whole milk, the former rules required school lunches to offer it and the dairy industry was able to block any change in that rule. Soft drink producers also blocked proposed restrictions on sales from vending machines, and fast-food companies won the right to continue selling items that had to meet nutritional standards only if they were sold as part of reimbursable

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