Marketing Tips for Farmers Essay
The first decision you’ll need to make is which markets to attend. The cost of travelling must, of course, be taken into consideration, and with the hours spent on the road and at the market meaning you’ll have less time to work on the farm, venues that are closest to your property should be …show more content…
Freshness, flavour, and appearance are of prime importance to discerning shoppers. By selling your farm produce direct to consumers, you’ll be able to offer food that is as fresh as possible, and if you establish a reputation for quality products, satisfied customers will come back for more. The relaxed atmosphere of community and farmers’ markets encourages people to dawdle among the varied stalls and to stop and chat to friends, and if the conversation turns to items purchased on the day, your products, if they have been well received, will be promoted by that most inexpensive form of advertising - word of mouth. It’s a reward that’s earned each time you provide your customers with outstanding service and quality products.
For many consumers, price is the primary factor in their purchasing decision, but a growing percentage see quality food that has been produced in an environmentally