IV) Marketing Strategy
Estee Lauder Company will adopt the 5Ps strategic marketing for the new product line “Zero Oil” and with its slogan called “purity promises”. Since “Zero Oil” is an acne treatment skin care product, the main targeted consumers will be young adults and Millennial. This group will be more likely to spend disposal income in skin care products. Thus, it is one of the advantage for this product line since this targeted segment is the group that are more likely to spend money.
a. Product
Since “Zero Oil” is a new product line from Estee Lauder Company, the company will launch a strategic plan for its product strategy where the company will focus on a specific segment in he market. The target market is mostly Millennia and young adults where aged from 18 to 30. This segment of the population has more acne and break out issues than other age groups. Therefore, the company will develop a suitable anti acne product based on this group. This product going to be user friendly with easy instructions since most of the millennia are busy in their daily work. “Zero Oil” will provide an effective and easy anti acne treatment that will only take 5 minutes of your time to bring a flawless skin. As awareness takes hold and the demand increases, “Zero Oil” will …show more content…
First, Estee Lauder spent approximately 4 million to advertise the new line “Zero Oil” through television and billboard advertising. In addition to advertising, the company offer sales promotion for this new line product, where they give incentive to encourage the purchase by giving out coupons and discounts. Estee Lauder Company creates events to increase of awareness of “Zero Oil” in the retail stores. Finally, the company uses direct marketing such as email, beauty consults to cultivate lasting customer relationships with the new
Estee Lauder Company will adopt the 5Ps strategic marketing for the new product line “Zero Oil” and with its slogan called “purity promises”. Since “Zero Oil” is an acne treatment skin care product, the main targeted consumers will be young adults and Millennial. This group will be more likely to spend disposal income in skin care products. Thus, it is one of the advantage for this product line since this targeted segment is the group that are more likely to spend money.
a. Product
Since “Zero Oil” is a new product line from Estee Lauder Company, the company will launch a strategic plan for its product strategy where the company will focus on a specific segment in he market. The target market is mostly Millennia and young adults where aged from 18 to 30. This segment of the population has more acne and break out issues than other age groups. Therefore, the company will develop a suitable anti acne product based on this group. This product going to be user friendly with easy instructions since most of the millennia are busy in their daily work. “Zero Oil” will provide an effective and easy anti acne treatment that will only take 5 minutes of your time to bring a flawless skin. As awareness takes hold and the demand increases, “Zero Oil” will …show more content…
First, Estee Lauder spent approximately 4 million to advertise the new line “Zero Oil” through television and billboard advertising. In addition to advertising, the company offer sales promotion for this new line product, where they give incentive to encourage the purchase by giving out coupons and discounts. Estee Lauder Company creates events to increase of awareness of “Zero Oil” in the retail stores. Finally, the company uses direct marketing such as email, beauty consults to cultivate lasting customer relationships with the new