marketing concept Essay

659 Words 3 Pages
     The marketing concept is a managerial philosophy that an organization should try to satisfy customers’ needs through a coordinated set of activities that also allows the organization to achieve its goals. The marketing concept strives to satisfy customers by determining what buyers want and then by using that information. Businesses also have to alter, adapt, and develop new products to continue earnings profits. By being customer oriented, objectives of a business, such as, increasing profits, market sharing, sales, or a combination can be achieved. This
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The customer’s are willing to spend the money for something that is of high quality, but they don’t have to go to department stores. After conducting my research on Table D’Art I think that they are implementing the marketing concept. Not only are their prices competitive, but they also have a large selection of hard to find items. Their unique assortment offers many exclusive varieties for gifts. They also have several other locations. One location which is in West Port, Connecticut has just opened. There is also another location in Southampton. Many of the customers from Roslyn Heights enjoy their summers in the Hamptons. The customer is being satisfied by having the convenient locations of this close store. They also don’t have to deal with the parking and large stores that are associated with the mall. These stores are also able to transfer items from one location to another. Therefore if one store is out of particular items they can quickly and easily still receive the item if it’s available at another location. They will also ship purchased items anywhere in the country for the customer. This is very satisfying to the customer because they don’t have the hassle of packing and going to the post office for payment and insurance. They also wrap free of charge whether it’s for shipping or for a gift. They are also currently preparing their website for online shopping. You can visit the website, which

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