Q2) Describe the nature of your marketing distribution channel. What factors were considered while designing the marketing channel for your brand? Identify the challenges the company faces in managing the channel members. How are they handled?
A marketing channel or a distribution channel is simply defined as a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user. Few producers sell their goods directly to final users. This is called direct marketing and has no intermediaries. Instead, most use intermediaries to bring their products to market by forging a marketing channel. The length of the marketing channel depends on the number of intermediaries. The greater …show more content…
This occurs especially when markets are tough. There are numerous factors affecting channel member satisfaction, including channel member profitability, which is a major driver. Channel members who are skilled make a collaborative effort towards measuring and monitoring channel profitability and the return on investment (ROI) of the channel members. Additionally, to ensure a healthy ROI, firms utilize a number of financial and non-financial incentives to boost channel members. These incentives include market development support, credible channel policies, high-power incentives, end0user contact and supplemental …show more content…
The purpose of this is to increase sales and increase the recognition and awareness of the brand. The different promotion modes they use are magazines, television advertisements, cooking shows, stalls in exhibitions, billboards and newspapers. Upon research on consumer perception about pasta products, it was found that since Pakistani people are slightly resistant to change and set in their traditional ways, it would be hard to incorporate a new product into their lives. Findings of this research concluded that awareness about different cooking methods directly and immediately affect the sale of the product. Bake Parlour does this through various different techniques. The company has started off by developing its own marketing team. Firstly, they give out recipes on the packaging of the pasta, so that customers are able to understand how to cook and the different ways of cooking this new product. Initially starting out with nine flavors, and the tagline ‘Ab kuch naya hai’, highlighting the new arrival and then ‘Sab khatey hain’, inducing trial. A new campaign was launched in 2010, introducing six new flavors of pasta: Afghani Aash Macaroni, Chaat Macaroni, Samosa Macaroni, Achari Macaroni, Jalfrezi Macaroni and Shashlik Macaroni. As you can see, all of these names have a traditional and ‘desi’ touch to it, which helps in making this
A marketing channel or a distribution channel is simply defined as a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user. Few producers sell their goods directly to final users. This is called direct marketing and has no intermediaries. Instead, most use intermediaries to bring their products to market by forging a marketing channel. The length of the marketing channel depends on the number of intermediaries. The greater …show more content…
This occurs especially when markets are tough. There are numerous factors affecting channel member satisfaction, including channel member profitability, which is a major driver. Channel members who are skilled make a collaborative effort towards measuring and monitoring channel profitability and the return on investment (ROI) of the channel members. Additionally, to ensure a healthy ROI, firms utilize a number of financial and non-financial incentives to boost channel members. These incentives include market development support, credible channel policies, high-power incentives, end0user contact and supplemental …show more content…
The purpose of this is to increase sales and increase the recognition and awareness of the brand. The different promotion modes they use are magazines, television advertisements, cooking shows, stalls in exhibitions, billboards and newspapers. Upon research on consumer perception about pasta products, it was found that since Pakistani people are slightly resistant to change and set in their traditional ways, it would be hard to incorporate a new product into their lives. Findings of this research concluded that awareness about different cooking methods directly and immediately affect the sale of the product. Bake Parlour does this through various different techniques. The company has started off by developing its own marketing team. Firstly, they give out recipes on the packaging of the pasta, so that customers are able to understand how to cook and the different ways of cooking this new product. Initially starting out with nine flavors, and the tagline ‘Ab kuch naya hai’, highlighting the new arrival and then ‘Sab khatey hain’, inducing trial. A new campaign was launched in 2010, introducing six new flavors of pasta: Afghani Aash Macaroni, Chaat Macaroni, Samosa Macaroni, Achari Macaroni, Jalfrezi Macaroni and Shashlik Macaroni. As you can see, all of these names have a traditional and ‘desi’ touch to it, which helps in making this