Introduction
The name Nivea signifies a well-established brand in high quality beauty and skin care products. As noted by (Hansen, 2001), it is part of a wider range of products sold or produced by Beiersdorf which traces back its history in 1882. Since its inception, Beiersdorf has grown to become a major player in the global beauty and skin products. This has been facilitated by the company’s goal of making the products available to customers irrespective of their place of residence. To achieve this goal, the company often aims to understand its potential customers in various markets by relishing them with new and innovative beauty and skin products for their skins (Hansen, 2001). This often strengthen the trust and appeal of Beiersdorf brands. …show more content…
This is often through initial premium prices for its unique range of beauty products ranging such as skin care and deodorants. This enables encourages those group of customers who endeavors to be the first to purchase to do so by paying a premium price. Using such strategy, Nivea has been able to reap huge profits before other larger competitors can enter the market. However, with the increasing competition in the market, it is suggested that Nivea should slightly reduce the gap between its products and those of its major …show more content…
Corporate Social Responsibility (CSR) is one of the tipping point in marketing that managers at Nivea should analyse. As noted by Lund (2012) there has been a growing concern on CSR over the last decades with the companies practicing CSR being regarded as the best. Thus, with this trend, Nivea managers should improve on the way they deal with the environment which includes all its stakeholders who are affected by its operations so as to be seen as leaders. Thus, in developing its future marketing plan, Nivea should ensure that, aspects that portray the company as responsible to the environment are included. This can take the form of participating in community welfare such as contributing towards a worthy cause such as towards the fight against breast cancer. By so doing, the company will portray itself as the leader in the fight against worthy cause to the customers. The result of this will be increased awareness by the customers who will come to learn of the company through such initiatives and become increasingly connected to the company. Moreover, the company should also come up with reusable tins. Moreover, Nivea should ensure that its products are made from natural ingredients as much as possible. These ingredients should then be communicated to the customers using labels in its products. By so doing, the company will be able to create a perception of being responsible to the environment among its consumers. As a result, the company will be able to increase its
The name Nivea signifies a well-established brand in high quality beauty and skin care products. As noted by (Hansen, 2001), it is part of a wider range of products sold or produced by Beiersdorf which traces back its history in 1882. Since its inception, Beiersdorf has grown to become a major player in the global beauty and skin products. This has been facilitated by the company’s goal of making the products available to customers irrespective of their place of residence. To achieve this goal, the company often aims to understand its potential customers in various markets by relishing them with new and innovative beauty and skin products for their skins (Hansen, 2001). This often strengthen the trust and appeal of Beiersdorf brands. …show more content…
This is often through initial premium prices for its unique range of beauty products ranging such as skin care and deodorants. This enables encourages those group of customers who endeavors to be the first to purchase to do so by paying a premium price. Using such strategy, Nivea has been able to reap huge profits before other larger competitors can enter the market. However, with the increasing competition in the market, it is suggested that Nivea should slightly reduce the gap between its products and those of its major …show more content…
Corporate Social Responsibility (CSR) is one of the tipping point in marketing that managers at Nivea should analyse. As noted by Lund (2012) there has been a growing concern on CSR over the last decades with the companies practicing CSR being regarded as the best. Thus, with this trend, Nivea managers should improve on the way they deal with the environment which includes all its stakeholders who are affected by its operations so as to be seen as leaders. Thus, in developing its future marketing plan, Nivea should ensure that, aspects that portray the company as responsible to the environment are included. This can take the form of participating in community welfare such as contributing towards a worthy cause such as towards the fight against breast cancer. By so doing, the company will portray itself as the leader in the fight against worthy cause to the customers. The result of this will be increased awareness by the customers who will come to learn of the company through such initiatives and become increasingly connected to the company. Moreover, the company should also come up with reusable tins. Moreover, Nivea should ensure that its products are made from natural ingredients as much as possible. These ingredients should then be communicated to the customers using labels in its products. By so doing, the company will be able to create a perception of being responsible to the environment among its consumers. As a result, the company will be able to increase its