Boeing Situational Analysis

Superior Essays
Register to read the introduction… The basic planning process is a six-step process. The basic steps are (1) situational analysis, (2) alternative goals and plans, (3) goal and plan evaluation, (4) goal and plan selection, (5) implementation, and (6) monitor and control. This process is used repeatedly because business circumstances change. For Boeing, a change of this nature could be a different political party in power that wants to grow its military base or develop new technologies for space exploration. Whatever the change, Boeing must use the planning function of management and steps to ascertain what direction the company should take. Different types of planning are performed by managers of different levels (Bateman & Snell, 2009). The Boeing senior top-level executives with oversight by the board of directors are responsible for the strategic and contingency planning of the company (Boeing, 1995-2010). The goals and plans developed in strategic planning typically involve company growth, profits, investments, productivity, customer service, and communities (Bateman & Snell, …show more content…
Information relevant to the issue is collected, interpreted, and then summarized. During the analysis the past is compared to present conditions, and then an attempt at forecasting the future is made. After all relevant material and issues are considered and the managers recognize what needs to be done, they are ready to move to the next step of the planning process.
The second step in strategic planning is a creative process in which several goals and plans that are aligned with the company’s goals, are suggested. The goals should be SMART, which is an acronym for specific, measurable, attainable, realistic, and timely. The managers consider alternative plans such as single-use, standing, and contingency plans. Next, each goal and plan is evaluated. The pros, cons, and trade-offs are examined and all possible effects resulting from each is considered. The selection of the plan and goal that works best for the company is the fourth step of the planning
…show more content…
If economic conditions are poor, many people will take less expensive means of travel. The airline industry will slow down and this will slow down orders for aircraft. Boeing relies on planning and contingency planning to create a strategy to make a profit when economies are in a downturn and demand for products decreases. Technology can affect planning management because it may require specialized resources. Boeing must use strategic, tactical, and operational planning in the design and development of a new aircraft or defense system. Another factor that affects planning management is competition. Boeing’s major competitors are Airbus, Lockheed Martin Corporation, and Northrop Grumman Corporation. Boeing uses planning management to develop strategies to give Boeing a competitive advantage over its competitors by developing new products and services to satisfy the customer’s

Related Documents

  • Decent Essays

    Strategic planning is a useful tool that will help determine the changes that the organization will have to make and how to accomplish them for future growth. Usful Glassworks lacked in strategic planning which lead it to close the doors. Carlyn Blake should have gathered the necessary data to create a bulletproof plan. Such data includes; the number of staff needed, appropriate salaries, income levels needed to support growth and change, and what efforts will be needed in fundraising. Growth should be anticipated therefore all factors should be understood by the board and staff members.…

    • 423 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Goals, objectives, and actions needed to reach these goals are outlined in Strategic Planning…

    • 3960 Words
    • 16 Pages
    Improved Essays
  • Improved Essays

    Cango Strategic Planning

    • 904 Words
    • 4 Pages

    The Strategic Planning The strategic planning is an inescapable phase of the launching of a project. Today leader in its market, CanGo can see itself ousted tomorrow. It leads to permanent changes from now on to adapt itself to the new economic rules. In this context, the strategic planning is an inescapable phase of the launching of their Gaming Online project. 1.…

    • 904 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Unit 7 D2

    • 693 Words
    • 3 Pages

    Strategic planning is a Series of processes in which an organization (including government agencies, health care, education, military, and nonprofits) selects and arranges its businesses or services to keep the organization strong and able to handle unexpected events. Strategic planning involves environmental scanning and prediction (of long term goals, competitors and even how to achieve a competitive advantage), or SWOT analysis. SWOT analysis is an assumption, based on the scanning and review of the political, social, economic, and technical environment of the organization. SWOT analysis basically scans an environment (its location, potential customers, etc) and predicts how the organization will be affected based on its outside forces.…

    • 693 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Wgu Management Accounting

    • 273 Words
    • 2 Pages

    Planning sets the foundation of an organization and is one of the most fundamental components of business operations. Resource planning provides business leaders with an opportunity to develop strong strategic decisions through clear direction, collecting and analyzing information, anticipating problems, and managing change. Additionally, resource planning involves the internal analysis within the organization and the external analysis of the industry and its competitive environment. Therefore, leaders must have access to accurate, high quality data from advanced information systems in order to make crucial decisions by comparing statistics with the economy, the market, and competitors, while considering risk.…

    • 273 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Healthcare with the Balanced Scorecard Method Strategic planning is defined as, “a decision making activity that identifies where an organization is going, sets its direction, and focuses its future efforts” (Olden, 2014, p.36). Planning is important to any healthcare system, because without planning and preparation your system may become unorganized. A case where a type of strategic planning is efficient in health care systems could be the balanced scoreboard method (BSC). The balanced scoreboard method can be defined as a customized performance measurement system that goes beyond conventional accounting and is based on organizational strategy (Voelker, Rakich, and French, 2001).…

    • 887 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    O Dell Strategic Plan

    • 1140 Words
    • 5 Pages

    Communication is a very intricate part of a successful strategic plan. Relating to the board of directors, medical staff, frontline employees and the community about the strategic plan and how it relates to the mission and vision of the organization is an important aspect of the strategic planning process. During this process, of the strategic planning, the strengths and weakness analysis, and the objectives of the organization are evaluated. The following avenues can be used to communicate the strategic planning process to frontline employees, medical staff, board of directors and the community.…

    • 1140 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Currently the world witnesses a very dynamic, aircraft manufacturing industry, which invests billions and billions in its projects, due to tough market competitors. In order to achieve their goal and objectives, any project requires an efficient management. However, due to a diversity of issues, goals are not always achieved nor targets are met. During the 21st century, the aircraft manufacturing industry was leaded in the world by two major’s commercial jet manufacturers, namely Boeing and Airbus.…

    • 2435 Words
    • 10 Pages
    Improved Essays
  • Improved Essays

    Case Study Boeing

    • 1256 Words
    • 6 Pages

    Discussion Points 1. Some virtual teams at Boeing have discussions focused on military aircraft. Do some Internet research on UC security mechanisms and identify and briefly describe several that Boeing should have in place to ensure the privacy and integrity of such discussions. A 1.…

    • 1256 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    Increasing Patients’ Perception of Care: An Action Plan Guided by its mission, vision, and values, the strategic planning committee assesses, and develops the overall goals of the healthcare organization’s strategic plan. General information is disseminated to all stakeholders. These are important steps, but without a well-developed action plan, a strategic plan will not come to fruition. At its simplest form, the components to an action plan include: a clearly identified objective; actions needed to achieve the objective; assigning responsibility and time frame for each task; determining the resources that will be needed; and identifying a method for measuring the intended results (Ginter, Duncan, and Swayne, 2013, p. 389). A thorough understanding…

    • 1047 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Strategic planning is a development in a business that is comprised of goal planning that are short and long in term. The formality is incorporated when goal planning is developed with a set mission statement along…

    • 1170 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Boeing is an Amercian multinational cooperation that offers aircraft and product support services (Boeing: The Boeing company, no date). Being in the aircraft business involves a lot of risk unless someone is not careful and decisions are not made through careful and accurate analysis. They need to be on top of their game at all times ensuring safety of passengers and to uphold a good reputation to be able to be successful in the industry, in the long run. Risk comes in a number of different ways and are often unexpected. Risk management is fundamental to all business activities.…

    • 862 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    12-Hour Shifts: Good or Bad? Over the last few years, many have questioned whether 12-hour nursing shifts provide more benefits or drawbacks to organizations. Most of the nurses working in hospitals, emergency departments, and long-term care facilities are working 12-hour shifts for three consecutive days and then spend the following four days off (“12-Hour Nursing Shifts vs. 8-Hour Nursing Shifts,” 2014). Nurses that work 12-hour shifts receive more time off to spend with their families and friends.…

    • 766 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Strategic plans provide routes for organization's objectives and define the actions needed to obtain a strategic finish, including decisions that can modify the direction of the company. Strategic planning view decision-making as a logical process, which the strategy is formulated and implemented by the organization. The strategic plans are long-term and usually stays in place until goals have been established (Barnat, (n.d.). In planning strategies, managers need to articulate and develop organizational structures, also implementing reward incentives to promote management to think strategically. A simple process for developing a strategic plan may…

    • 806 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Introduction Boeing 787 Dreamliner is the project plan of Boeing company about light weight aircraft with high technology. The project of this aircraft has facing several problems such as software problem that led to engine shutting down automatically, lithium ion battery that causes fire inside the aircraft and others problem that led delay in the production. The Boeing 787 has 3 different categories which are 787-3 that has been designed to fit in 250 passengers, 2 class, short range body and with range of 2,500 to 3,050 nautical miles (4,650 to 5,650 km) because the aircraft have les market therefore it only popular in Japanese market because it adapts to local customer’s demand, 787-8 with 242 passengers seat and can fly for 13,621 km.…

    • 1121 Words
    • 5 Pages
    Improved Essays