Information relevant to the issue is collected, interpreted, and then summarized. During the analysis the past is compared to present conditions, and then an attempt at forecasting the future is made. After all relevant material and issues are considered and the managers recognize what needs to be done, they are ready to move to the next step of the planning process.
The second step in strategic planning is a creative process in which several goals and plans that are aligned with the company’s goals, are suggested. The goals should be SMART, which is an acronym for specific, measurable, attainable, realistic, and timely. The managers consider alternative plans such as single-use, standing, and contingency plans. Next, each goal and plan is evaluated. The pros, cons, and trade-offs are examined and all possible effects resulting from each is considered. The selection of the plan and goal that works best for the company is the fourth step of the planning …show more content…
If economic conditions are poor, many people will take less expensive means of travel. The airline industry will slow down and this will slow down orders for aircraft. Boeing relies on planning and contingency planning to create a strategy to make a profit when economies are in a downturn and demand for products decreases. Technology can affect planning management because it may require specialized resources. Boeing must use strategic, tactical, and operational planning in the design and development of a new aircraft or defense system. Another factor that affects planning management is competition. Boeing’s major competitors are Airbus, Lockheed Martin Corporation, and Northrop Grumman Corporation. Boeing uses planning management to develop strategies to give Boeing a competitive advantage over its competitors by developing new products and services to satisfy the customer’s