Make a Wish foundation is a children centered, non-profit organization. Their focus is helping children with life threatening illness, to receive their utmost desired wish. This is not only granted as a gift to the kid, but it gives the children hope is seeking donations and sponsors to help fund these wishes; however, this is not an extreme necessity as none other than Disney runs Make-A-Wish Foundation.
Current Social Assets
Facebook: https://www.facebook.com/makeawish
Twitter: https://twitter.com/makeawish
YouTube: https://www.youtube.com/user/MakeAWishFoundation
Pinterest: https://www.pinterest.com/makeawishfdn/
Google+: https://plus.google.com/+makeawish/about
LinkedIn: https://ca.linkedin.com/company/make-a-wish-foundation
Instagram: …show more content…
Although Disney is a multi-billion dollar company with funds to support this non-profit organization, donations are also accepted, and sponsors are sought out in conferences for support. Alternatively, attention should be held for the children and families, since they are the ones most affected, and influenced from the social media interactions. The main metric for social media interactions as laid out by Petri Darby, APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation are, donations, volunteers and wish referrals. (Darby, 2015) In order to achieve these metrics through social media outlets, the company must increase likes, followers, reviews, connections, posts, subscribers, and video views over the social media forums mentioned earlier in Current Social Media and Mobile Technologies. These details will be further laid out under the category Channel Assessment and Strategy. Before concluding this section, it is relevant to include a previous campaign that highlights the importance of social media coverage of widespread attention. Take for instance a wish from 5 year old Miles Scott, diagnosed with leukemia when he was only 18 months old, to save San Francisco as “Batkid”. This campaign was concentrated through Twitter, teamed up with Clever Girls Collective, a company that took on all the social media spread requirements, “with over 6,000 social media experts to spread the word for this event, the ball was really rolling before this event even took place.” (Grow 2014) Along with a clever hashtag #SFBatkid, Make-A-Wish reported 555,697 total tweets, 16,000 photos on Instagram, approximately 20,000 people attended the event, and Batkid was a topic of discussion in 117 countries around the world. (Grow 2014) This campaign increased public awareness, gained support, and recruited thousands of volunteers. The methods
Current Social Assets
Facebook: https://www.facebook.com/makeawish
Twitter: https://twitter.com/makeawish
YouTube: https://www.youtube.com/user/MakeAWishFoundation
Pinterest: https://www.pinterest.com/makeawishfdn/
Google+: https://plus.google.com/+makeawish/about
LinkedIn: https://ca.linkedin.com/company/make-a-wish-foundation
Instagram: …show more content…
Although Disney is a multi-billion dollar company with funds to support this non-profit organization, donations are also accepted, and sponsors are sought out in conferences for support. Alternatively, attention should be held for the children and families, since they are the ones most affected, and influenced from the social media interactions. The main metric for social media interactions as laid out by Petri Darby, APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation are, donations, volunteers and wish referrals. (Darby, 2015) In order to achieve these metrics through social media outlets, the company must increase likes, followers, reviews, connections, posts, subscribers, and video views over the social media forums mentioned earlier in Current Social Media and Mobile Technologies. These details will be further laid out under the category Channel Assessment and Strategy. Before concluding this section, it is relevant to include a previous campaign that highlights the importance of social media coverage of widespread attention. Take for instance a wish from 5 year old Miles Scott, diagnosed with leukemia when he was only 18 months old, to save San Francisco as “Batkid”. This campaign was concentrated through Twitter, teamed up with Clever Girls Collective, a company that took on all the social media spread requirements, “with over 6,000 social media experts to spread the word for this event, the ball was really rolling before this event even took place.” (Grow 2014) Along with a clever hashtag #SFBatkid, Make-A-Wish reported 555,697 total tweets, 16,000 photos on Instagram, approximately 20,000 people attended the event, and Batkid was a topic of discussion in 117 countries around the world. (Grow 2014) This campaign increased public awareness, gained support, and recruited thousands of volunteers. The methods